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Melissa Agnes

May 30, 2018 by Speakers' Spotlight

Breaking Down ABC’s Rapid Response to Roseanne Barr’s Racist Tweet

After just one season, ABC cancelled the “Roseanne” reboot within hours of its star Roseanne Barr tweeting a racist remark directed at Obama ally Valerie Jarrett. Crisis Management Strategist Melissa Agnes recently weighed in on the incident in an interview where she outlined the recipe for response that any person or organization should use when they are thrown into a situation like this.

Melissa says that in a crisis situation, individuals or organizations need to:

Be thoughtful: Think through the situation in alignment with your organization’s core values, understand both sides of the controversy, assess the risk, etc.

Be decisive: Make a decision based off of your values, this understanding, and the assessment, and…

Be clear and concise: A short, strong statement that clearly explains your position, decision, and reasoning.

Then, be quiet.

Read the whole fascinating interview here. Melissa digs into why ABC may have responded this way and what likely happened behind the scenes between both ABC and its parent company Disney.