Relevant, engaging, and interactive, Ron Tite exceeds expectations each and every time he takes the stage. Named one of the “Top 10 Creative Canadians” by Marketing Magazine, he’s been an award-winning advertising writer and creative director for some of the world’s most respected brands. Tite is a go-to expert on branding, corporate strategy, creativity, content, and social media, and in a recent appearance on Your Morning he discussed how artificial intelligence is creeping into the social media landscape, how a totally fictional social influencer isn’t that far from some manufactured personas, and where this trend might be heading.

Watch the interview above.