In summary, the question is simple.

Do you seek to create an engaged culture first or are you more worried about performance?

I don’t need to tell you where I stand with this question. What frustrates me, however, pertains to the number of leaders who believe a myopic focus on performance can positively impact culture. It’s a very rare scenario. The real answer lies in knowing that it is an engaged culture that positively affects performance.

Dan Pontefract/Forbes/May, 2017