Steve Farber redefines what it means to lead and make a difference in the business world and beyond. The bestselling author of one of the “100 Best Business Books of All Time” and an accomplished senior level leadership consultant, Steve believes that a genuine leader is one who helps others—teammates, employees, and colleagues—become more capable, confident, and accomplished than they are themselves. With talks that are as eminently practical as they are inspiring and entertaining, Steve’s powerful message is one that cannot, and should not, be ignored. In this new column for Inc.com, Steve shares three big ideas for entrepreneurs:

Byron Stephens has helped Marco’s Pizza grow to more than 700 stores in 35 states and three countries.

That type of expansion often kills a culture; in fact, while Marco’s growth numbers looked great on paper, employee morale began to nosedive.

As an organization, they were falling victim to the classic “Growth Trap.”

Stephens joined Marco’s Pizza in 2004 when it was a successful but regional chain operating 110 stores in three states. Now, he’s the president and chief operating officer for Marco’s (and was featured earlier this year on CBS’ Undercover Boss).

When Stephens plotted people’s attitudes and moods against the numbers, he saw that the company’s stellar financial growth was creating emotional misery in the team.