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Spotlight On: Ron Tite, Branding and Creativity Expert

Spotlight On: Ron Tite, Branding and Creativity Expert

Relevant, engaging, and interactive, Ron Tite exceeds expectations each and every time he takes the stage. Named one of the “Top 10 Creative Canadians” by Marketing magazine, the award-winning advertising writer, chief executive officer, and creative director addresses a variety of topics surrounding branding, corporate strategy, creativity and social media. Boasting training from Second City, Ron’s presentations are not only information-packed, they’re also infused with his unique humour–guaranteed to have you laughing while you learn. We’re happy to put Ron in our spotlight today:

What inspired you to want to be a speaker?

My background is in comedy and I found myself getting more satisfaction out of going beyond the joke than just ending with it. Getting people to laugh AND think is a pretty powerful experience. Besides, who doesn’t love a crowd of people gathering to listen to you?

Any advice for aspiring speakers?

Stop wanting to do it and just get speaking. It doesn’t matter if it’s a church basement, a boardroom, a sales retreat or your family reunion. Think of what you want to say and keep practicing the best way to say it. More than anything, you need stage time. Find your stage and own it.

What do you like to leave audiences with?

A burning desire to do more, know more, laugh more, and succeed more.

How do you prepare before a talk? Any special rituals? A good luck talisman?

I tap my heels three times and say “there’s no place like here.” Then, I chug three Diet Cokes and spring onto the stage.

Any funny or embarrassing situations you found yourself in as a speaker?

Standing in front of 1,000 people with my fly down comes to mind…

Is there a charitable cause that you feel passionate about? Why?

Mental health touches far too many of us and it doesn’t get the attention it should. My wife works in community mental health and while I’m not exposed to the details, I certainly see how critical awareness is.

Desert island album?

Either The Joshua Tree (U2) or Paul’s Boutique (Beastie Boys).

Best subject in school?


Last film you saw?

The Lego Movie was fantastic fun for all ages.