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Spotlight On: Brand-Building Expert, Denise Lee Yohn

Spotlight On: Brand-Building Expert, Denise Lee Yohn

Now more than ever, business leaders are looking for fresh ideas, new understanding, and actionable insights to jumpstart their business. Denise Lee Yohn inspires, informs, and instructs them with a completely different way of thinking about their business. The author of the new book What Great Brands Do:  The Seven Brand-Building Principles that Separate the Best from the Rest (available on store shelves today!), Denise boasts over twenty-five years of experience working with world-class brands including Sony and Frito-Lay. We’re delighted to put Denise in today’s spotlight:

What inspired you to want to be a speaker?

I want to be able to share my ideas with, and be of service to, as many people as I can.

Any advice for aspiring speakers?

Practice, practice, practice–I was amazed to learn how many accomplished speakers practice their talks extensively before giving them–now that I do the same, I believe the difference really shows.

What do you like to leave audiences with?

Inspiration and instruction on how to build a great brand.  I want to challenge people to think differently and inspire them to choose greatness –but I also want to demystify the brand-building process and empower and equip people to revitalize and strengthen their brands.

How do you prepare before a talk? Any special rituals? A good luck talisman?

Deep breathing before a talk; then a sweet treat after!

If you had to choose a new career, what would it be?

Definitely I would be a personal trainer–and in fact, I used to be an aerobics instructor.  I love helping people push themselves to achieve important goals.

Desert island album?

Van Halen’s 1984–I’m still a Midwest rockin’ girl at heart.

Last book you read?

Norwegian Wood, by Haruki Murakami. He weaves delightful phrases into a captivating story about young Japanese friends losing and finding themselves.

Last film you saw?

The Hobbit:  Desolation of Smaug.

Celebrity crush?

Brad Pitt–but don’t tell him…