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Mitch Joel: Rebooting Business

Mitch Joel: Rebooting Business

When Google wanted to explain online marketing to the world’s top brands, they brought in none other than Mitch Joel. Dubbed “the rock star of digital marketing” by Marketing magazine, he helps companies understand and harness digital-marketing and new-media opportunities, allowing them to stay on top of, and ahead of, the trends—in social media, blogging, podcasting, mobile, e-commerce, and more. Mitch recently sat down with Steve Paikin, host of The Agenda on TVO, to talk about Mitch’s new book, Ctrl Atl Delete: