Times have changed, and it’s time for sales leaders to take action. Making basic changes to the way you manage and motivate your team can lead to big results. Sticking with the status quo means getting left behind. Business performance expert Ryan Estis challenges conventional thinking on corporate culture, communication, client acquisition, brand ambassadorship and change. The former chief strategy officer for the marketing division of McCann Erickson, he helps companies, leaders, and sellers more effectively connect to their two most important audiences: employees and customers.  Below, Ryan shares six crucial tips for sales leaders: