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Richard Florida

February 24, 2014 by Speakers' Spotlight

Did Russia Really Win the Sochi Medal Count?

Richard Florida is one of the world’s most sought after speakers on global trends, economics, prosperity, competitiveness, and growth. Combining in-depth analysis, a fascinating personal story, and a touch of self-deprecating humor, it’s no wonder he was named one of Esquire’s “Best and Brightest,” alongside luminaries such as Bill Clinton and Bill Gates. Richard turned his attention to the Sochi winter Olympics and determined that despite Russia’s medal count, it was small countries like Belarus, Norway, and Slovenia who really dominated the Winter Games:

Counting by total medals, the Sochi Winter Olympics have been a big win for the host country, Russia, whose 33 medals top the overall tally. The United States is second with 28, Norway is third with 26, Canada is fourth with 25, and the Netherlands is fifth with 24.


But there are several alternative ways to count medals. The economist Jared Bernstein, for instance, proposes a weighting scheme where gold medals count for 3, silver for 2, and bronze for 1.Russia’s haul is even bigger by this accounting, adding up to 70 weighted medals. Canada is second with 55, Norway and the United States tied for third with 53, and the Netherlands next with 47.


But total medal counts do not reflect population size or the financial resources countries have at their disposal, as I wrote last week. In terms of population, for example, the U.S., is nearly four times bigger than Germany, almost 10 times the size of Canada, and more than 60 times larger than Norway. Which countries dominated in Sochi relative to their size and wealth?My colleague Charlotta Mellander at the Martin Prosperity Institute ranked final medal performance by the size of each country’s population and by its economic output, or GDP.When you look at Olympic results by these metrics, the list changes considerably.


The chart above shows total medals per 10 million people. Norway tops the list with more than 50 medals, followed by Slovenia with nearly 40, Austria and Latvia with around 20, and Sweden with roughly 15 (these numbers are higher than the countries’ actual medal counts because their populations are lower than 10 million). Russia falls to 14th place and the United States is out of the top 20, in 21st place.


The chart above shows medals per $100 billion of GDP. Now tiny Slovenia tops the list with 17.7 medals followed by Latvia with 14.1, Belarus with 9.5, Norway with 5.2, and Austria with 4.3. Russia drops to 12th place. And the United States again doesn’t crack the top 20.


The blogger Squarely Rooted proposed an additional and very useful metric to account for the efficiency of national Olympic teams—counting medals per Olympic team member. By this metric, the Netherlands tops the list, followed by Belarus and Norway. Now Russia jumps to fourth place. The U.S. takes tenth.The top performers, after adjusting for the size of each country’s population and economy, turn out to be smaller countries in colder climates. These countries tend to specialize in winter sports, and their Olympic programs lack the competition from big-time professional sports leagues that siphon off top athletic talent.

Richard Florida/Atlantic/February, 2014