Communications expert Nick Morgan believes that a great speech can change the world. Regularly commissioned by leaders at the top of their fields―from political giants to CEO’s of Fortune 50 companies―to help them deliver their messages in the most compelling manner possible, Nick helps audiences understand the impact their words, delivery, and body language can have when presenting to an audience, whether in a boardroom capacity or in front of a crowd. Writing in Forbes, Nick looks at the importance of brand innovation expert Sally Hogshead’s upcoming book, How The World Sees You: Discover Your Highest Value Through The Science of Fascination, to both speakers and the public alike:
I first met Sally Hogshead when she was at the beginning of her author-speaker-wisdom leader life, fresh from a meteoric career as the youngest advertising agency chief in the U.S. with the coolest clients. She’d handled a difficult pregnancy by, among other things, writing an amazing little book, Radical Careering.
That alone should tell you something about Sally’s creativity, drive, and general ability to turn life’s lemons into lemonade. But the thing that impressed me most, I think, about Sally wasn’t her dynamic stage presence, or her bold ideas about how to create interesting ads, but her ability to come up with five hundred – yes, 500 – ideas during a brainstorming session for a client she was working with. In an hour or two.
She often says she gets her drive from her name. Can you imagine how it toughens you up on the playground as an eight-year-old to have the last name “Hogshead?” But wherever it comes from, it’s a natural force, unstoppable, like tsunamis and Ben and Jerry’s ice cream.
It was evident as we worked together on the ideas that became Fascinate, Sally’s groundbreaking book on how to get and hold attention in a distracted world.
But it seemed like I only took my eyes off her for a minute or two, after Fascinate and her speaking career were well-launched, that she created a whole new way to think about the mysteries of human personality on top of that book, with its seven keys to holding attention (passion, power, prestige, mystique, alert, innovation, trust). Now readers of her new book, How the World Sees You, can determine their own personality archetypes, figure out how to best use their strengths (and minimize their weaknesses), create an anthem that tells the world who you are, like an elevator pitch only better, and then compare what they’ve found to the vast database that she and her team have built based on their research into personality, drive, and attention.
It’s an extraordinary achievement, and Sally’s system has created a juggernaut of insight into how we work, play, and relate as our best selves. You can increase your business success, make yourself more fascinating to your mate of choice, and find your highest and best use on the planet.
Speakers owe it to themselves to buy Sally’s book to ascertain whether or not they’re marketing themselves in the best possible way, speaking about the best possible subjects (for them), and connecting with audiences in the most powerful ways (for them).
To make it easier for readers of this blog, the link and the code below will give you Sally’s diagnostic test for free, so that you can get to work right away on maximizing your impact on the world. Good luck! I expect to hear about a whole new flock of successful speakers who can market themselves successfully and talk about the subjects they’re most passionate about, thanks to Sally and the archetypes. Get to work.