People and leadership expert Tim Sanders has participated in the rise of social media from its early days of instant messenger updates and bulletin boards, to the rise of Twitter, Facebook, and LinkedIn. In his new keynote, Sanders shares the secrets of how to leverage social media to generate business, cut costs, and recruit talent.

Sanders was the chief solutions officer and leadership coach at Yahoo and is now a strategic consultant to leading brands, associations, and government agencies. He is the author of four bestselling books, Today We Are Rich: Harnessing the Power of Total Confidence; Saving the World at Work: What Companies and Individuals Can Do to Go Beyond Making a Profit to Making a Difference; The Likeability Factor: How to Boost Your L-factor and Achieve Your Life’s Dreams; and Love is the Killer App: How to Win Business and Influence Friends.

Watch the video above for a sneak peak into his marvelous and engaging new talk.