Richard Florida

Richard Florida

Renowned Economist | Bestselling Author

Richard Florida is one of the world’s leading urbanists and a sought-after speaker. Named one of Esquire’s “Best and Brightest,” alongside luminaries such as Bill Clinton and Bill Gates, Florida has fascinated audiences all over the world with his insightful presentations on subjects ranging from the future of cities to understanding demographic shifts to deciphering global economic trends.

Florida is a writer and journalist, having penned several global bestsellers, including the award-winning The Rise of the Creative Class and The New Urban Crisis. His writing frequently appears in major publications, he’s a regular guest commenter on CNN and other international media outlets, and Time magazine recognized his Twitter feed as one of the “140 Most Influential in the World.”

An entrepreneur, Florida is the co-founder of CityLab, the world’s leading publication for cities and urbanism, and the founder of the Creative Class Group, which provides strategic advice to companies, foundations, and governments worldwide. He also serves on the boards of several real estate development firms, venture capital firms, and investment funds.

In addition, Florida is a researcher and professor at University of Toronto’s School of Cities and Rotman School of Management. He has previously taught at Carnegie Mellon University and been a visiting professor at Harvard and MIT.

Why Creativity is the New Economy

Regions are becoming more specialized in economic activity, creating a global battle for talent.

Combining in-depth analysis, cutting-edge trends, compelling personal stories, and a touch of humor, Dr. Richard Florida presents his insights into how creativity and the Creative Class are revolutionizing the global economy during a time of “Great Reset.” Looking toward the future, Florida identifies the patterns that will drive the next Great Reset and transform virtually every aspect of our lives, from how and where we live, to how we work, to how we invest in individuals and infrastructure, and how we shape our cities and regions.

Florida shows how these forces, when combined, will spur a fresh era of growth and prosperity, define a new geography of progress, and create surprising opportunities for all of us. He takes a deeper look at the forces reshaping our economy, giving us a provocative new way to think about why we live as we do—and where we might be headed. Florida uses lessons from the last ten years to show how Creative Class theory has grown from a prediction to a prescription for an economy in turmoil, outlining the need for a Creative Compact—a new social compact that can put us back on the path to economic growth.