An award-winning entrepreneur, Emily O’Brien built a social enterprise that began in the most unlikely place: a prison cell. Through sharing her story, she offers a powerful narrative on transformation that is as compelling as it is instructive. Her journey from incarceration to becoming a celebrated business leader is a masterclass in how resilience and determination can turn even the greatest adversity into opportunity.
O’Brien is the founder of Comeback Snacks — “popcorn so good, it’s criminal”. The idea took root while she was serving her sentence, inspired by the creative seasonings her fellow inmates used to dress up popcorn. Refusing to let her circumstances define her future, she began laying the groundwork for the business from behind bars — coordinating market research and branding through hand-written letters. Upon her release, she scaled that groundwork into a brand now available in major grocery chains and independent retailers across North America
Beyond her business success, O’Brien is a leading voice in prison reform advocacy. She uses her platform to eliminate the stigma surrounding prior convictions and has helped provide employment and mentorship to those in need of a second chance. Her work with organizations like the Elizabeth Fry Society and her fundraising efforts for at-risk youth highlight her deep commitment to social impact.
O’Brien’s expertise and leadership have been recognized with numerous accolades. This includes the YWCA Women of Distinction Award for Business Leadership, the Women Empowerment Award for Entrepreneur of the Year, and The Queen Elizabeth II Platinum Jubilee Award.
As a speaker, O’Brien connects with audiences by blending raw honesty with practical business insights. Her keynotes explore the “comeback blueprint,” focusing on forgiveness, kindness, and the “emotional profit” required to succeed in both life and the competitive retail industry. O’Brien is the ideal choice for organizations looking to inspire their teams with a story of relentless resilience and courageous reinvention.