Barb Stegemann

Barb Stegemann

CEO and Founder, The 7 Virtues | Social Entrepreneur

Barb Stegemann’s entrepreneurial vision was formed after her best friend—a soldier—was severely wounded in Afghanistan. Understanding that supporting Afghanistan’s economy was key to building stability for its people, Stegemann launched The 7 Virtues out of her garage armed with only a dream to help war-ridden nations rebuild. Her company sources organic, fair trade essential oils from countries experiencing turmoil (such as Afghanistan, Haiti, Rwanda and beyond). Despite addressing complex global matters in her talks, Stegemann uses humour to show how individuals can use business for good and effect change, both at home and across the globe.

A decade later, The 7 Virtues  is now an award-winning social enterprise. It’s also the first and only Canadian brand to be sold through Sephora’s “Clean at Sephora” space across North America. Through her inspiring entrepreneurial story, Stegemann shares powerful messages of triumphing over adversity, and empowers her audiences to embrace their inner disruptor.

Stegemann first became known to millions of Canadians when she landed a venture-capital deal on CBC hit show Dragons’ Den — the first woman from Atlantic Canada to do so. She went on to become the “Top Game Changer” in the history of the popular reality show for creating her social enterprise.

Since then Stegemann and her hypo-allergenic fragrance collection have been celebrated in major media outlets around the world, including Vogue, Elle Canada, Fast Company, Forbes, The Cut, Women’s Wear Daily, The Globe and Mail, as wells as CBC, CNN, Bloomberg, and more.

Stegemann has been named one of Canada’s Top 100 Most Powerful Women by WXN; won the Ernst & Young “Entrepreneur of the Year Award” in the emerging Entrepreneur category for Atlantic Canada; was ranked as one of Profit Guide magazine’s “Top 30 Cool and Fabulous Canadian Entrepreneurs”; and was also made the first female Honorary Colonel in the history of 14 Wing Greenwood base, Royal Canadian Air Force, completing her term in 2015.

Stegemann is also the author of the bestselling book, The 7 Virtues of a Philosopher Queen, now in its 8th edition, and the subject of the feature-length, award-winning documentary, Perfume War.


Business for Good

Barb Stegemann disrupted an industry from her garage, armed with only her personal visa card and a dream to help people rebuild in war-ridden countries.

Barb’s entrepreneurial vision was formed after her best friend — a soldier — was severely wounded in Afghanistan. Taking on his mission of peace, Barb founded The 7 Virtues, a company that sources organic, fair trade essential oils from countries experiencing turmoil to provide them with some economic stability.

Now, The 7 Virtues is a brand that is not only competing with other luxury perfumes, but has created a new movement of clean and conscious beauty at Sephora, the fastest growing beauty retailer in the world.

With compelling storytelling, Barb shines light on her innovative approach to business, and explains how social enterprise can be used as a new business model to excel in today’s marketplace and make a positive impact on the world around us.

“Nine out of ten Millennials will switch brands for one with a cause. We have a cause.”

– Barb Stegemann

Empowering Ourselves to Make a Difference

Barb Stegemann was raised by a single mom on welfare in rural Nova Scotia. Now, she is the founder and CEO of The 7 Virtues Beauty — a company that sources organic, fair trade essential oils from countries experiencing turmoil to create aromatherapy scents.

Beginning in her garage, armed with only a dream and her personal visa card, Barb disrupted the scent industry to become a brand that now competes with other well-known, luxury perfumes in stores across the world. The 7 Virtues Peace Perfumes is also the first and only Canadian brand exclusively sold through Sephora’s new “Clean at Sephora” space in both Canadian and US stores.

Through mapping out her inspiring entrepreneurial journey, Barb shares how she triumphed over adversity to live her dream. She shares powerful messages on how we can all make a difference through the work that we do, leaving her audiences motivated and empowered to believe in themselves, and turn their dreams into reality.

How Your ROL Will Lead to ROI — Guaranteed: A Return-on-Love-based Sales Method for Today's Entrepreneur

If your company is still focused on hard sales and target numbers instead of helping the customer fix their problems, you might not be getting the ROI you want. As the founder of 7 Virtues perfume, Barb Stegemann found leading her company with a return-on-love (ROL) for the customer led to a higher return-on-investment. By focusing on ROL, she helped rebuild the lives of farmers in war-torn countries while taking her perfume from garage to bestselling brand in Sephora. ROL isn’t just for social entrepreneurs. Her unique selling and training model can be applied by any business or organization. In her entertaining talk, Barb will share stories of her ROL success, from conception to international success, which can be applied to your company.

Stoic Principles for Businesses to Thrive During Uncertainty

Winston Churchill said, “Never waste a good crisis.” During a pandemic that has drastically hobbled a so much of the economy, Barb Stegemann shares in this virtual presentation how to apply the stoic principles used by world leaders to thrive and advance to a higher level during a crisis.

In spite of store closures and supply chain disruptions, Stegemann is leading her organization The 7 Virtues to massive sales increases and is preparing for a UK launch. Using her own experiences as proof, she shows how this is a moment of untapped business opportunities for anyone ready to capitalize on them.

This virtual presentation includes a 40-minute presentation, plus Q&A, however length can be customized to meet your needs.

Philosophy of Leadership: Keeping your Mind, Body, and Spirit Strong in Adversity

For centuries leaders drew on the wisdom and guidance of great philosophers, like Plato and Marcus Aurelius. In this virtual talk, Barb Stegemann guides audiences through the curated insight she gathered for her bestselling book The 7 Virtues of a Philosopher Queen. Go from surviving to thriving by learning about the essence of important ideas from throughout history.

This virtual presentation includes a 40-minute presentation, plus Q&A, however length can be customized to meet your needs.

For Women: Self-Love is Not an Indulgence, It’s a Necessity

Barb Stegemann wrote her book, The 7 Virtues of a Philosopher Queen: A Woman’s Guide to Living and Leading in an Illogical World, to help reverse the equation for women. As the nucleus of the family, Stegemann says it’s time for women to finally put themselves first before then taking care of the needs of those around them. This virtual presentation outlines how her primary goal with her company The 7 Virtues is to combine products and philosophy together to create self-guided remedies for the body, mind and soul. Stegemann will help audiences understand that whether they are feeling stuck, lonely or overwhelmed, they are not alone—and they have permission to focus on and care for themselves.

This virtual presentation includes a 40-minute presentation, plus Q&A, however length can be customized to meet your needs.