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Inside Our Boardroom with Steve Jones

September 26, 2018 by Speakers' Spotlight

The Importance of Branding: Lessons Learned from the Rock Band KISS

Music Biz Insider Steve Jones joined us in our office to share marketing and branding insights that we can learn from our favourite musicians.

As a 30-year music industry veteran, one of the world’s leading radio programmers, and author of two highly acclaimed marketing books, Steve has worked alongside some of the biggest names in music. Through sharing secrets of big music stars like AC/DC, U2, Madonna, Jimmy Buffett, KISS, Fleetwood Mac, and more, he showed us how our favourite musicians not only produce great music, but also create powerful brands that build legions of loyal followers, allow them to thrive in changing times, and turn casual customers into raving fans.

In the video below, Steve uses the infamous band KISS to explain why marketing is the real key to success. KISS was never the best band, but their brand along with their music, built a KISS army proving that you while you still need to have a quality product, it’s equally, if not more, important to capitalize on what makes you different so you can get noticed.

Steve says: “The average customer won’t notice 10% more in quality, but they will notice your marketing.”

Learn more in the video below.

Steve Jones’ presentations are entertaining, energetic, and loaded with actionable information. Combining music and video with his engaging stories from the legends of rock, Steve creates an experience that is as much a concert as a keynote, and will change the way you look at business, marketing, customer service, branding, and personal growth.

Interested in learning more about Steve and what he can bring to your next event? Email us at info@speakers.ca.