Alan Cross

Alan Cross

Professional Music Geek

With almost 40 years in the broadcasting and music business, Alan Cross has interviewed some of the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He is an internationally known broadcaster, interviewer, writer, and musicologist, who has spent decades exploring the present and future relationships between music, technology, and social networking. In his entertaining presentations, he shares lessons learned and secrets from the music industry.

Cross is the host of the long-running show and podcast, “The Ongoing History of New Music”. He is also a consultant to radio stations, with his current client being 102.1 The Edge in Toronto. He has also consulted for many technology companies including Songza, Rdio, Bisantyum, Flink, and many more.

Since the age of six, Cross has been obsessed with music after receiving a transistor radio from his grandmother. In 1980, he got his start with CKUW at the University of Winnipeg, After graduating, Cross ended up at CJRL in Kenora. From there, he went to KX-96/Brandon and Q94-FM/Winnipeg before he ended up in Toronto at CFNY (renamed The Edge) in October 1986. After 15 years at CFNY/The Edge in a variety of announcer gigs, he was elevated to program director at Y108.

Outside of radio, Cross is also the author of four books, the writer of a national music column for, and a content creator for various film and TV studios, record labels, artist management companies, streaming music services like Spotify, and for a travelling museum exhibit called The Science of Rock’n’Roll. In addition, Cross does voicework for both film and television.

Survival Tips from the Music Industry

The music industry has seen some major changes over the past few years. Alan Cross discusses how certain companies were able to swim and think creatively, while others sank.

How Your Organization Can Utilize Social Media Like Rock Stars

Alan Cross has studied why certain artists are successful, and how a large component of the “make or break theory” is an artist’s ability to communicate with their audience. Alan discusses today’s most successful bands, how they use social media to stay connected, and how your organization can do the same.

17 Secrets of the Music Industry

Explaining myths and exposing secrets that the industry would rather fans didn’t know about.

The Eternal Battle: Technology vs. Music

The century-old love-hate relationship between technology and the people who make music. Alan Cross discusses who won and who lost. What a long, strange trip it’s been.

What's Next in Music

A look ahead to how we’ll enjoy music in this new decade.