October 16, 2018 by Speakers' Spotlight
What’s on Our Bookshelf in October
This month we’re reading about word-of-mouth marketing, redemption, and turning big ideas into reality.
We’ve been told all our lives that “good things come to those who wait”— but that’s a myth. Good things come to those who do. Too often, we get stuck in the “getting ready” stage: research, analysis, brainstorming, and more research; we feel like we need to know everything there is to know about what we want to do before we ever take the first steps. Meanwhile, the people who actually go out and do the thing are taking risks, learning lessons, and making strides toward their goals every single day. Isn’t it time you joined them?
Exactly Where to Start coaches you through the journey with precise, actionable steps that help you take that all-important first leap and keep the momentum going. Discard the distractions, break through the overwhelm, and get going for real with this real-world blueprint for turning your vision into reality.
The definitive, practical guide on how to use bold operational differentiators to create customer conversations.
Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business.
Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. It’s a book that will create conversation about the power of conversation.
At 28 years old, Scott Harrison had it all. A top nightclub promoter in New York City, his life was an endless cycle of drugs, booze, models — repeat. But 10 years in, desperately unhappy and morally bankrupt, he asked himself, “What would the exact opposite of my life look like?” Walking away from everything, Harrison spent the next 16 months on a hospital ship in West Africa and discovered his true calling.
In Thirst, Harrison recounts the twists and turns that built charity: water into one of the most trusted and admired non-profits in the world. Renowned for its 100% donation model, bold storytelling, imaginative branding, and radical commitment to transparency, charity: water has disrupted how social entrepreneurs work while inspiring millions of people to join its mission of bringing clean water to everyone on the planet within our lifetime.