Mitch Joel


Mitch Joel

Business Transformation and Digital Marketing Expert

When Google wants to explain innovation and marketing to the top brands in the world, they bring Mitch Joel to the Googleplex in Mountain View, California. Marketing Magazine dubbed him the “Rock Star of Digital Marketing” and called him, “one of North America’s leading digital visionaries.” He is a marketing and communications visionary, interactive expert, and community leader. He is also an author, journalist, broadcaster, and passionate speaker who connects with people worldwide by sharing his insights on business transformation, who has been named one of the top 100 online marketers in the world, and who was awarded the highly prestigious “Canada’s Top 40 Under 40” award.

Mitch is a former Chairman of the Board of Directors for the Canadian Marketing Association and a past executive for the National Advertising Benevolent Society. He is also a former board member of the Interactive Advertising Bureau of Canada. In the past, he sat on the content committee for both and the Web Analytics Association. Currently, he is President of Mirum – a global digital marketing agency operating in 20 countries with over 2500 employees (although he prefers the title “Media Hacker”), and is the Chair of the Digital Marketing Council for the Canadian Marketing Association, and is an advisor for many businesses and charitable organizations.

Mitch speaks frequently to diverse groups like Wal-Mart, Starbucks, Microsoft, Procter and Gamble, Twitter, Unilever and has shared the stage with former President of the United States, Bill Clinton, Sir Richard Branson, Anthony Robbins, Tom Peters and Dr. Phil.

He co-launched Distort Entertainment, the only hard music label in Canada to have major label    distribution   and whose roster features the platinum-plus, Juno Award and MuchMusic Video Award-winning acts, Alexisonfire and City And Colour.

Mitch is frequently called upon to be a subject matter expert for Fast Company, Marketing Magazine, Strategy, The Globe and Mail and many other media outlets. He is a columnist for The Harvard Business Review, Inc. Magazine, The Huffington Post and other magazines and newspapers.

His first book, Six Pixels of Separation, was named after his successful blog and podcast is a business and marketing bestseller. His second book, CTRL ALT Delete, was named one of the best business books of 2013 by Amazon. His next book, Algorhythm, will look at how the future of business will blend data and creativity. Mitch is also the host of Groove: The No Treble Podcast, where he is slowly trying to build the largest oral history of electric bass players in the world.

Algorhythm – The Pulse of Creativity, Data And The Future of Brands.

We live in a culture of change. Most brands are overwhelmed by the massive shifts they have to make to their business models. Disruption is everywhere. Digital transformation is imperative. We live in the Uber-ization of everything. There are several new (and dramatic) realities that will force businesses to rethink many of their commonly held beliefs about what works in business today, and what the future may look like. Interestingly, this is less about the evolution of technology and much more about how consumers have become that much more efficient in this very different landscape. Bring an open mind, because the world continues to change and challenge brands like never before. The new leadership is being a digital leader. Algorhythm is your compass.

CTRL ALT Delete - Transform Your Business, Your Future Depends On It

There are five movements that have changed business forever and yet, the vast majority of brands are doing little to anything about it. The next five years of business will be about the convergence of these five major movements, which will require companies to adapt like never before. Transform or die? Some will struggle with this shift while others will simply roll along as the adoption incurs.

The trick is in capitalizing on this moment in time, understanding these movements and being ready for your future (a future that will move at a much quicker and real-time pace).

What you do with this moment will be telling. It will also set the pace for everything that flows out of your brand for the next decade.

Sex With Data - The Shift From Data To True Consumer Loyalty

When businesses and professionals hear words like “data,” “analytics,” and “loyalty programs” their eyes tend to glaze over. Then again, there is nothing sexier about a hyper-loyal customer, and how they spread the good will of a brand.

This is not about loyalty programs or consumer data, it’s about understanding that we now live in a day and age where everything is measurable, actionable and able to be optimized in near real-time.

The reboot comes from rethinking data, loyalty programs, customer data and sentiment monitoring as it evolves and becomes more human. These new relationships not only drive profit, but also create true economic value to the brand.

Media Hacker – How Brands Thrive In A World Where Everyone Is Creating Content

Take a look around, newspapers, TV stations, radio and even magazines are all transforming to be “digital first.” Famed late night TV host and comedian, Jon Oliver, gets one million viewers for his season finale. While YouTuber, Bethany Mota, has over 9 million subscribers to her fashion channel. Currently, Google’s advertising revenue is bigger than all of print media combined in the U.S. Brands must become media hackers. The dramatic changes that have taken place in the media landscape continue to evolve. Now, for a business to thrive they must become content creators, builders of multiple media channels and the owner of content networks. Everyone can (and is) a creator, publisher and curator of content. Businesses can now tell a new brand narrative. This is your content marketing booster pack.

We, Robots – Future Work Trends

Many people are worried that robots are going to steal our jobs. The truth is this: we are the future of robots at work. This is not about subdermal implants or bionic limbs, but it is about the integration of human beings and robots and technology to make us work smarter, faster and more efficiently.

In this session, you will begin to understand the next industrial revolution that is centered around wearable technology, the maker movement, robotics, 3D printing, drones, telepresence and more. We are moving from a world of bytes back to atoms, and the innovations being developed are going to shape the future of business and the new Internet of things.

Six Pixels of Separation - How Business Connects in a Connected World

Companies still struggle to transform their business. We are in the new digital marketing reality. Consumers have never been so powerful. Consumers have never been so connected. Sadly, most brands are still just interrupting and trying to shout louder than their competitors.

Learn how the new marketing touch points are creating direct response sales and engagement, where the results are staggering and customer loyalty is off the charts.

Companies Google, Facebook, YouTube and Twitter control every boardroom discussion, in relation to growing market share, and how to transform traditional marketing. Learn how to take part in these brave new media opportunities.