Dr. John Izzo

Speaker, L&D, Digital

Dr. John Izzo

Bestselling Author | Business Visionary

Dr. John Izzo helps companies maximize their potential from the ground up. For over 20 years, Dr. Izzo has worked with thousands of leaders around the world, on employee-engagement strategies and brand transformations. He has been a pioneer in employee engagement, leading change, shifting employee and consumer values and corporate social responsibility, and is known for his hard hitting practical content, his inspirational storytelling and the lasting impact he has on organizations.

Dr. Izzo advises some of the world’s most admired companies, conducts leading-edge research on workplaces, and has spoken to more than one million people around the world. He has served on the boards of several large conservation organizations and worked with over 500 companies to create more socially responsible workplaces.

Dr. Izzo was a pioneer on employee engagement and social responsibility with his book, Awakening Corporate Soul;  a trail blazer on shifting generational values when he wrote Values Shift-The New Work Ethic; he showed how individuals shape the future with Stepping Up; and blazed a new trail showing business why a rising class of people worldwide will shape the economy of the future with The Purpose Revolution. His latest book, The Five Thieves of Happiness, is a look at the mental activities and attitudes that can take our happiness from us.

Frequently profiled in the media, Dr. Izzo has appeared on CNN and Canada AM, and in The National Post, The Globe and Mail, The Wall Street Journal, and Fast Company magazine.

100/0: 100% Responsibility/Zero Excuses: How Stepping Up Can Change Your Company and The World

Taking responsibility means stepping up and seeing yourself as the agent of change, whether it is changing your company or changing the world.

Dr. John Izzo shows how “stepping up” creates positive change while improving satisfaction at work and in life. Dr. Izzo’s simple concept, called “100/0” (100% responsibility/zero excuses) can transform a company when we decide to put aside our excuses and take initiative to create change.

Filled with inspiring examples of how people have stepped up to make things better, audiences will leave knowing that the more each of us takes personal accountability the better the workplace, the better our life and the better the world.

Dr. Izzo shares the following examples from companies he has worked with:

  • How a small group of employees got together and transformed service and morale at a large hospital;
  • How a leader took a dying business unit within a large Telco and got employees to step up creating a “cash cow” for her company;
  • How a new VP helped drivers take responsibility for the profitability of their individual routes taking his division from worst to first; and
  • How three women with no business experience helped thousands of women get out of poverty in Africa.


The Purpose Revolution: Winning the Emerging Customer, Employee & Investor

The new economy is being driven by an emerging group of people all over the world who want their employment, investments, and purchases to shape a better world while at the same time meeting their personal needs.

Dr. John Izzo shows how consumers, employees, and investors are using purpose and community as a major driver of their commitments. This trend is present worldwide and cuts across almost all demographic barriers including age, political and religious affiliations, and income level.

Companies who understand and respond to this aspirational person will create game-changing competitive advantage. Rather than thinking of this person as simply a consumer, employee, or investor, companies need to realize this is all contained in the same person, and need to attract them on all three fronts at once.

This new person wants to shop, loves brands, is active on social media, and loves to share stories. They want to consume but want “consumption without conflict”, whereby they feel they are helping society, the planet, and themselves.

Winning this new rising class of people who want good for self, good for people, and good for the planet alongside a sense of community is a spot of true differentiation. These people want doing well and doing good to sit side by side as they live their lives.

In this presentation, your audience will:

  • Understand this rising class and how different they are from every class of buyers, investors, and employees that have come before them;
  • Discover the drivers of their choices;
  • Learn practical ways to grow your market share, brand loyalty, and engagement of this new group;
  • Hear incredible examples of how companies are already winning these people worldwide and find out how you can do the same;
  • Discover how to use your own power as a Conflict Free Consumer to change the future; and
  • Customize your approach to your industry.

Leading on Purpose-Winning People with the Why

If you really want your people to be engaged and bring their best to work then you need to make sure they have a deep sense of purpose. Research shows that people who see the purpose of their work are more productive, work longer hours and are more engaged. We also know that when people feel inspired by the purpose of your company or organization they are more deeply committed, more willing to change, and serve customers more powerfully.

Dr. John Izzo first introduced the idea of higher purpose at work in his book, Awakening Corporate Soul, and has been showing leaders for over 20 years how to create a workplace where people are connected to the highest purpose of their work.

In this engaging keynote, John not only shows why purpose is so critical but provides audiences proven methods to drive purpose and the “why” with their teams.

Your leaders at all levels will see:

  • WHY purpose matters
  • How to drive the WHY on a daily basis in your organization.
  • Daily and weekly practices that create a culture of purpose that leads to high productivity and great service

Stepping Up: Becoming an Agent of Change

This inspiring talk shows what happens when individuals decide to be “agents of change” in both work and society. Pushing beyond limits requires each one of us to step up and be even stronger agents of change in our workplaces, communities and personal lives. Based on his bestselling book, Stepping Up—How Taking Responsibility Changes Everything, Dr. Izzo will challenge each one of to see ourselves as people of influence. Through engaging stories of individuals and groups that created change in business and society, he will help us understand why some people push the limits of their influence and how we can grow ours. He will also show the power of personal responsibility in our personal lives and careers.  Your audience will:

  • Hear unique inspiring stories of people who stepped up to create change
  • Discover the secrets of people who have great influence and how to become one of those people
  • See how personal responsibility can change our personal lives, our relationships and the world

The Secrets of Highly Engaging Workplaces and Leaders

Dr. John Izzo has spent a lifetime researching what separates truly passionate, high- engagement teams and leaders from the rest of the pack. Organizations with high levels of employee engagement are significantly more profitable, have much higher customer loyalty, stronger productivity and a better reputation with customers than those with moderate engagement. In fact, the average HIGHLY engaged team member can be up to 40%more productive than a disengaged performer.

But what are the secrets to highly engaged teams and highly engaged companies? Why do some leaders consistently create highly engaged associates?

In this keynote, John shares:

  • The four keys to creating high engagement teams and shows why some leaders are consistently able to get high levels of commitment from people.
  • John gives your leaders daily practices for how leaders can immediately drive engagement for better results.
  • How to implement simple disciplines and routines guaranteed to create highly engaged teams.

Your leaders will not only see their role in driving engagement but will leave with ideas they can implement right away that will lead to significantly higher engagement.

John has a great track record of getting leaders to become engagement champions. He’ll leave the audience with a leadership checklist that shows leaders the most important things to do every day to drive engagement and ultimately profits.

Leading for Transformational Change-Turning Resistance into Results

Would you like your people to consistently embrace change and create ongoing innovation? Almost every organization today is experiencing unprecedented change and also needing to drive innovation and transformation to stay successful. Dr. John Izzo has spent an entire career helping leaders and organizations not only embrace change but inspiring them for transformational change.

Your audience will discover proven methods for getting others to embrace change. John explains the neuroscience behind change and how to use that knowledge to help others embrace change. The audience will discover the keys to personal resilience and learn how to create a climate for innovation and understand the true source of change resistance and how to overcome it in yourself and your organization.

This talk is hard hitting, practical and guaranteed to get your people stepping up to change.

You will discover:

  • Why people don’t resist change, they resist being changed
  • Find out the three keys to getting people to embrace change
  • Learn to drive the why and empower people on the how
  • Find out how to become more change hardy and able to embrace change 

Stepping Up: Creating a Culture of Ownership and Accountability

Duration: Half Day for Front Line Staff; Full Day for Leadership staff
Target Audiences: Leaders at all levels, from C suite to front line supervisors and front line team members.

The Stepping Up for Change session is aimed at getting participants to take greater ownership, take 100% accountability,bring more innovative ideas, become stronger change agents, take more personal initiative for solving problems, challenge themselves to grow, and to create a climate of ownership around them.

Through exploring the dynamics of personal responsibility, taking initiative, risk taking and clarity of vision, participants will learn:

  • Why taking responsibility matters- how our lives, careers, relationships, organizations, and communities can be radically better if we look to ourselves to change things rather than looking for others to do it
  • How to do what we can do, where we are, in our own sphere of power
  • Explore what it means to be and act like an “owner” in various realms both in personal and work life
  • Learn the keys to creating a culture of ownership:
  • Giving People A Seat at the Table
  • Giving Responsibility to Foster Responsibility
  • Learning how to encourage ideas and innovation along with divergent thinking
  • Develop a “tight-loose” style where outcomes and goals are clear while giving lots of leeway for the “how”
  • The Keys to stepping up and having more influence include:
  • Naïveté and Optimism
  • Flexible mindset about your own skills and capabilities
  • We are all Leaders- Leadership is a posture and choice
  • Influence is at the heart of Leadership
  • The 100% Responsibility/0% Excuses model
  • Exercising True Grit when the times get tough
  • Cultivating an Initiator vs. Victim approach to challenging situations
  • Leveraging the ‘responsibility ripple’
  • Speaking up-How to Be a Constructive Irritant
  • Ensuring all key players have a seat at the table

People-Centred Leadership

People Centered Leadership is a Four to Five module leadership development program that focuses on helping leaders make actual changes in behavior over a period of time. One of the unique features of the program is that each module builds on the previous module. Participants commit to specific leadership practices and benchmark with other participants at each session.


The Izzo Group has designed a unique series of five brief, highly experiential workshops, each specifically focused on a different element of the leader’s role in creating engaged teams. Each workshop runs half a day, followed by four to five weeks of structured application and practice. The exact mix and schedule of workshops will be tailored to the needs of your group. This design allows each participant to develop and pursue a personal action plan for change over the four-five months they are involved in the program.

These half-day sessions are taught a month apart so that there is time to practice what is learned within the workplace.


People Centered Leadership is a Four to Five module leadership development program that focuses on helping leaders make actual changes in behavior over a period of time. One of the unique features of the program is that each module builds on the previous module. Participants commit to specific leadership practices and benchmark with other participants at each session.

The modules focus on three key areas of engagement for leaders:

Self-Leadership (Modules 1, 2):

Focuses on the leaders’ own level of engagement and commitment at work. Leaders cannot lead others to engagement if they do not first do the work themselves. Therefore, leaders begin by discovering their own “engagement formulas,” the unique combination of personal values, talents, and contributions that lead them to create work that is exciting, engaging, and meaningful. Participants will:

  • Learn a model for engagement
  • Identify their personal learning goals
  • Use personal style instruments to help participants get to know self and each other. The focus is on self awareness but also on how team members can work effectively together.
  • Explore personal values and their impact on one’s level of engagement
  • Explore and determine personal leadership legacy (what each leader wants to be known for) and develop areas of focus for development.
  • Describe the business purpose and “higher” purpose of their work

Interpersonal Leadership (Modules 2, 3,):

Focuses on how leaders can more effectively influence and coach other individuals toward increased engagement. In these modules, leaders learn to identify the unique engagement drivers of their team members, to create a climate of appreciation and recognition, and to structure more powerful and productive conversations about engagement with their employees. Participants will:

  • Learn a method for identifying others’ key talents and gifts.
  • Learn the keys to leadership and personal presence including how to bring presence into day to day leadership interactions.
  • Learn how to quickly build rapport with others
  • Practice composing more powerful questions
  • Facilitate skillful discussions with their colleagues focusing on engagement issues.
  • Learn how to identify key retention issues with associates

Cultural Leadership: (Modules 4 and 5):

Focuses on how leaders can create a climate that encourages high levels of involvement and commitment. In these modules, leaders learn to focus on appreciation rather than exception, to communicate and reinforce desired values, to use stories to create a values-based culture, and to create strong bonds of community among team members.

Participants will:

  • Learn how to use stories and storytelling to drive key values. Participants will collect and share stories that illustrate key values of their organization and senior leaders.
  • Uncover their culture’s “unspeakables” and develop strategies for countering them.
  • Practice methods for “speaking the truth” that enroll others in the team’s purpose.
  • Learn how to create a culture of recognition and celebration.
  • Learn the value of vision and explore how to create meaningful visions at all levels.
  • Organize an on-going process of mutual support and continued learning.


  • Understand the key factors that drive employee engagement and retention
  • Understand the shifting values and expectations of the workforce and practical methods to respond to these expectations
  • Learn and use a common language for engagement and understand the role managers play in creating a highly engaged team
  • Understand their own strengths and limits as engaging leaders and make significant changes over time in their daily leadership practices
  • Learn and use new tools and methods for engaging associates.
  • Coach direct reports in a way that increases engagement and enhances retention
  • Create a climate that fosters highly engaged teams that value customer focus and high quality work.


  • Consult with key individuals to identify Key Learning Outcomes and establish preference on length and frequency of modular design
  • Conduct telephone and/or site interviews with a sample of potential participants to establish their perceptions of needs and establish entry behaviours.
  • Develop Client Specific Program Objectives.
  • Merge Specific Objectives with Our Template Modules

Consult with Internal Experts to:

  • Ensure alignment with existing learning initiatives, HR tools, and management systems
  • Develop reality based role-plays and case studies
  • Customize module templates to achieve Program Objectives and unique needs
  • Consult with your internal experts to identify any content issues

People Centered Leadership focuses specifically on providing leaders with the skills, philosophies and behaviours inherent in creating more engaged teams while retaining talent and respecting differences. This leadership program targets the specific behaviors and mindsets that leaders must develop to achieve this goal.

The Three Secrets of Highly Engaging Leaders

In this five-part video training series, Dr. John Izzo goes deeper and shares with you what he believes are the three most powerful things you can do to feel more fulfilled as a leader, while getting the most out of your people. Dr. Izzo explains why each of these secrets will unlock your leadership potential, making it possible for you to model the way of inspirational leaders.

This practical leadership training focuses on subtle shifts you can make in your everyday work life as a leader. The videos will hold your attention with great leadership stories; interesting facts that drive home the importance of each training topic; and practical activities so that you can immediately apply what you’re learning to your own leadership development.

As you’re learning, Dr. Izzo asks powerful questions that will shift your perspectives and get you thinking. He encourages you to press pause, right there on the spot while you’re watching the video, to ground the learning for yourself.

You will walk away from this training knowing:

  • Why employee engagement is critical for driving success;
  • How to get more fulfillment in your day-to-day work life as a leader;
  • How to drive results from your people by engaging on the why;
  • How to inspire people on even most routine tasks; and
  • How to lead for accountability

This training is most suitable for leaders who are seriously committed to their own leadership development and are excited to try new ways to get results.

Companies who have invested in this training have commented how this additional training becomes viral across the organization, making it possible for people to benefit who may not have even seen Dr. Izzo speak before.