Dr. John Izzo

Speaker, L&D, Digital

Dr. John Izzo

Bestselling Author | Business Visionary

Dr. John Izzo helps companies maximize their potential from the ground up. For over 20 years, Dr. Izzo has worked with thousands of leaders around the world, on employee-engagement strategies and brand transformations. Dr. Izzo has been a pioneer in employee engagement, leading change, shifting employee and consumer values and corporate social responsibility. He is known for his hard hitting practical content, his inspirational storytelling and the lasting impact he has on organizations.

He advises some of the world’s most admired companies, conducts leading-edge research on workplace, and has spoken to more than one million people around the globe. He has served on the boards of several large conservation organizations and worked with over 500 companies to create more socially responsible workplaces.

Frequently profiled in the media, Dr. Izzo has appeared on CNN, Canada AM, the National Post, The Globe and Mail, The Wall Street Journal, and Fast Company magazine.

A bestselling author, Dr. Izzo has five books, including Awakening Corporate Soul; Values Shift: Recruiting, Retaining and Engaging the Multigenerational Workforce; The Five Secrets You Must Discover Before You Die; and Stepping Up: How Taking Responsibility Changes Everything.


100/0: 100% Responsibility/Zero Excuses: How Stepping Up Can Change Your Company and The World

Taking responsibility means stepping up and seeing yourself as the agent of change, whether it is changing your company or changing the world.

Dr. John Izzo shows how “stepping up” creates positive change while improving satisfaction at work and in life. Dr. Izzo’s simple concept, called “100/0″ (100% responsibility/zero excuses) can transform a company when we decide to put aside our excuses and take initiative to create change.

Filled with inspiring examples of how people have stepped up to make things better, audiences will leave knowing that the more each of us takes personal accountability the better the workplace, the better our life and the better the world.

Dr. Izzo shares the following examples from companies he has worked with:

  • How a small group of employees got together and transformed service and morale at a large hospital;
  • How a leader took a dying business unit within a large Telco and got employees to step up creating a “cash cow” for her company;
  • How a new VP helped drivers take responsibility for the profitability of their individual routes taking his division from worst to first; and
  • How three women with no business experience helped thousands of women get out of poverty in Africa.


Leading on Purpose-Winning People with the Why

If you really want your people to be engaged and bring their best to work then you need to make sure they have a deep sense of purpose. Research shows that people who see the purpose of their work are more productive, work longer hours and are more engaged. We also know that when people feel inspired by the purpose of your company or organization they are more deeply committed, more willing to change, and serve customers more powerfully.

Dr. John Izzo first introduced the idea of higher purpose at work in his book, Awakening Corporate Soul, and has been showing leaders for over 20 years how to create a workplace where people are connected to the highest purpose of their work.

In this engaging keynote, John not only shows why purpose is so critical but provides audiences proven methods to drive purpose and the “why” with their teams.

Your leaders at all levels will see:

  • WHY purpose matters
  • How to drive the WHY on a daily basis in your organization.
  • Daily and weekly practices that create a culture of purpose that leads to high productivity and great service

The Secrets of Highly Engaging Workplaces and Leaders

Dr. John Izzo has spent a lifetime researching what separates truly passionate, high- engagement teams and leaders from the rest of the pack. Organizations with high levels of employee engagement are significantly more profitable, have much higher customer loyalty, stronger productivity and a better reputation with customers than those with moderate engagement. In fact, the average HIGHLY engaged team member can be up to 40%more productive than a disengaged performer.

But what are the secrets to highly engaged teams and highly engaged companies? Why do some leaders consistently create highly engaged associates?

In this keynote, John shares:

  • The four keys to creating high engagement teams and shows why some leaders are consistently able to get high levels of commitment from people.
  • John gives your leaders daily practices for how leaders can immediately drive engagement for better results.
  • How to implement simple disciplines and routines guaranteed to create highly engaged teams.

Your leaders will not only see their role in driving engagement but will leave with ideas they can implement right away that will lead to significantly higher engagement.

John has a great track record of getting leaders to become engagement champions. He’ll leave the audience with a leadership checklist that shows leaders the most important things to do every day to drive engagement and ultimately profits.

Branding from the Inside Out

The value of being an admired brand can add as much as 30% to a company’s profitability. Over the last decade, the percentage of a company’s value that is related to “goodwill” has quadrupled, which means that, increasingly, we are only as good as our “good name.”

But our brand is not a logo or a slogan, it is the accumulation of the experiences that people have with the brand primarily through our associates and team members. The more every associate knows what the brand is, knows how to act to represent the brand and lives that every day, the more successful your company will be.

In this keynote, Dr. Izzo shows how to brand from the inside out by getting your team members to live the brand every day in the interactions they have with customers, clients and the public. He will show how to get engaged employees solidly aligned with the brand and get them living it every day.

Your audience will:

  • Learn how some companies get associates to clearly live the brand every day
  • Discover why your team members are the best ambassadors for your brand
  • Find ways to get every associate excited about the brand and believing in it
  • Get ideas you can use right away to instill pride and tell your brand story to your people

Leading for Transformational Change-Turning Resistance into Results

Would you like your people to consistently embrace change and create ongoing innovation? Almost every organization today is experiencing unprecedented change and also needing to drive innovation and transformation to stay successful. Dr. John Izzo has spent an entire career helping leaders and organizations not only embrace change but inspiring them for transformational change.

Your audience will discover proven methods for getting others to embrace change. John explains the neuroscience behind change and how to use that knowledge to help others embrace change. The audience will discover the keys to personal resilience and learn how to create a climate for innovation and understand the true source of change resistance and how to overcome it in yourself and your organization.

This talk is hard hitting, practical and guaranteed to get your people stepping up to change.

You will discover:

  • Why people don’t resist change, they resist being changed
  • Find out the three keys to getting people to embrace change
  • Learn to drive the why and empower people on the how
  • Find out how to become more change hardy and able to embrace change 

Net Positive-How to Get Your Customers and Employees to Truly Connect with Your Brand

How would you like your customers, prospects and employees to feel a deep positive emotional connection to your brand? The value of being an admired brand can add as much as 30% to a company’s profitability and double the likelihood of someone buying from you.

In the last decade, social responsibility, trust, and being “green” are among the strongest drivers in terms of who customers buy from and who people want to work for. Being an admired brand matters not only outside a company, but inside it too.

John shows what makes a brand admired by customers and employees and shares five keys to creating an admired brand that will be a magnet for talent and customers. He also describes the three things that can derail a brand and how to avoid them.

Your leaders will discover their role in creating an admired brand in their daily work.

  • Understand being perceived as good matters to your customers and employees society
  • Discover how consumers and employees are changing in their expectations around the world
  • Learn valuable lessons from what other companies are doing to create a magnetic connection with customers
  • Discover the keys to driving positive brand throughout the culture

Find out how to keep from being accused of “green washing”

Stepping Up: Creating a Culture of Ownership and Accountability

Duration: Half Day for Front Line Staff; Full Day for Leadership staff
Target Audiences: Leaders at all levels, from C suite to front line supervisors and front line team members.

The Stepping Up for Change session is aimed at getting participants to take greater ownership, take 100% accountability,bring more innovative ideas, become stronger change agents, take more personal initiative for solving problems, challenge themselves to grow, and to create a climate of ownership around them.

Through exploring the dynamics of personal responsibility, taking initiative, risk taking and clarity of vision, participants will learn:

  • Why taking responsibility matters- how our lives, careers, relationships, organizations, and communities can be radically better if we look to ourselves to change things rather than looking for others to do it
  • How to do what we can do, where we are, in our own sphere of power
  • Explore what it means to be and act like an “owner” in various realms both in personal and work life
  • Learn the keys to creating a culture of ownership:
  • Giving People A Seat at the Table
  • Giving Responsibility to Foster Responsibility
  • Learning how to encourage ideas and innovation along with divergent thinking
  • Develop a “tight-loose” style where outcomes and goals are clear while giving lots of leeway for the “how”
  • The Keys to stepping up and having more influence include:
  • Naïveté and Optimism
  • Flexible mindset about your own skills and capabilities
  • We are all Leaders- Leadership is a posture and choice
  • Influence is at the heart of Leadership
  • The 100% Responsibility/0% Excuses model
  • Exercising True Grit when the times get tough
  • Cultivating an Initiator vs. Victim approach to challenging situations
  • Leveraging the ‘responsibility ripple’
  • Speaking up-How to Be a Constructive Irritant
  • Ensuring all key players have a seat at the table

People-Centred Leadership

People Centered Leadership is a Four to Five module leadership development program that focuses on helping leaders make actual changes in behavior over a period of time. One of the unique features of the program is that each module builds on the previous module. Participants commit to specific leadership practices and benchmark with other participants at each session.


The Izzo Group has designed a unique series of five brief, highly experiential workshops, each specifically focused on a different element of the leader’s role in creating engaged teams. Each workshop runs half a day, followed by four to five weeks of structured application and practice. The exact mix and schedule of workshops will be tailored to the needs of your group. This design allows each participant to develop and pursue a personal action plan for change over the four-five months they are involved in the program.

These half-day sessions are taught a month apart so that there is time to practice what is learned within the workplace.


People Centered Leadership is a Four to Five module leadership development program that focuses on helping leaders make actual changes in behavior over a period of time. One of the unique features of the program is that each module builds on the previous module. Participants commit to specific leadership practices and benchmark with other participants at each session.

The modules focus on three key areas of engagement for leaders:

Self-Leadership (Modules 1, 2):

Focuses on the leaders’ own level of engagement and commitment at work. Leaders cannot lead others to engagement if they do not first do the work themselves. Therefore, leaders begin by discovering their own “engagement formulas,” the unique combination of personal values, talents, and contributions that lead them to create work that is exciting, engaging, and meaningful. Participants will:

  • Learn a model for engagement
  • Identify their personal learning goals
  • Use personal style instruments to help participants get to know self and each other. The focus is on self awareness but also on how team members can work effectively together.
  • Explore personal values and their impact on one’s level of engagement
  • Explore and determine personal leadership legacy (what each leader wants to be known for) and develop areas of focus for development.
  • Describe the business purpose and “higher” purpose of their work

Interpersonal Leadership (Modules 2, 3,):

Focuses on how leaders can more effectively influence and coach other individuals toward increased engagement. In these modules, leaders learn to identify the unique engagement drivers of their team members, to create a climate of appreciation and recognition, and to structure more powerful and productive conversations about engagement with their employees. Participants will:

  • Learn a method for identifying others’ key talents and gifts.
  • Learn the keys to leadership and personal presence including how to bring presence into day to day leadership interactions.
  • Learn how to quickly build rapport with others
  • Practice composing more powerful questions
  • Facilitate skillful discussions with their colleagues focusing on engagement issues.
  • Learn how to identify key retention issues with associates

Cultural Leadership: (Modules 4 and 5):

Focuses on how leaders can create a climate that encourages high levels of involvement and commitment. In these modules, leaders learn to focus on appreciation rather than exception, to communicate and reinforce desired values, to use stories to create a values-based culture, and to create strong bonds of community among team members.

Participants will:

  • Learn how to use stories and storytelling to drive key values. Participants will collect and share stories that illustrate key values of their organization and senior leaders.
  • Uncover their culture’s “unspeakables” and develop strategies for countering them.
  • Practice methods for “speaking the truth” that enroll others in the team’s purpose.
  • Learn how to create a culture of recognition and celebration.
  • Learn the value of vision and explore how to create meaningful visions at all levels.
  • Organize an on-going process of mutual support and continued learning.


  • Understand the key factors that drive employee engagement and retention
  • Understand the shifting values and expectations of the workforce and practical methods to respond to these expectations
  • Learn and use a common language for engagement and understand the role managers play in creating a highly engaged team
  • Understand their own strengths and limits as engaging leaders and make significant changes over time in their daily leadership practices
  • Learn and use new tools and methods for engaging associates.
  • Coach direct reports in a way that increases engagement and enhances retention
  • Create a climate that fosters highly engaged teams that value customer focus and high quality work.


  • Consult with key individuals to identify Key Learning Outcomes and establish preference on length and frequency of modular design
  • Conduct telephone and/or site interviews with a sample of potential participants to establish their perceptions of needs and establish entry behaviours.
  • Develop Client Specific Program Objectives.
  • Merge Specific Objectives with Our Template Modules

Consult with Internal Experts to:

  • Ensure alignment with existing learning initiatives, HR tools, and management systems
  • Develop reality based role-plays and case studies
  • Customize module templates to achieve Program Objectives and unique needs
  • Consult with your internal experts to identify any content issues

People Centered Leadership focuses specifically on providing leaders with the skills, philosophies and behaviours inherent in creating more engaged teams while retaining talent and respecting differences. This leadership program targets the specific behaviors and mindsets that leaders must develop to achieve this goal.

Four Generations - One Workplace®

Duration: Half Day, Full Day
Target Audiences: Managers, Human Resources Professionals

For the first time in history there are four generations in the workplace at the same time and it’s causing a bit of a stir. How do you navigate amidst the differing motivators, strengths, communication styles and needs of the four generations in order to create a long lasting and successful team? This program delivers sound suggestions, builds leadership confidence and takes the mystique out of getting the best from the four talented generations in your workplace.

Leaders today are waking up to the stark reality that it’s no longer about how workers must adapt to their employers, but how employers must now adapt to their employees. Partnership. Balance. Personal Growth. Community. These are only some of the current values shaping the world of work and transforming the workforce.

  • Are you seeking unique and innovative recruitment and retention tools?
  • Are you are confused at the different levels of work ethic and loyalty among employees?
  • Do you notice a difference of values and behaviours across generations?
  • Are you looking for ways to build stronger collegial relationships and ways to improve communication?
  • Are you getting the best that each generation has to offer… because there are more benefits than you think!

Being able to answer these questions and understand that new workplace transformation is essential for business leaders wanting to attract and retain the brightest stars in their industry.

Four Generations- One Workplace promises to deliver sound suggestions, build leadership confidence and take the mystique out of how to interpret, interact, and get the best from the four generations in your workplace.

Learner Objectives:

  • To gain an understanding of the 4 generational styles in the workplace and the imprints that make each generation unique
  • To learn practical methods for improving communication, enhancing performance, de-escalating conflict and how to facilitate learning in each generation
  • To explore in depth what the current trends and research are telling us about the 6 expectations and new shifting values of each generation
  • To gain tips and tools for each generation and each of the 6 expectations by learning what other organizations are doing to recruit, retain and motivate each generations by meeting their individual needs
  • To learn practical tools and tips for motivating & engaging the changing workforce.

Course Outline:

  • The four key reasons why the talent crisis is here to stay;
  • How the shifting values in the workplace influence the organizational culture;
  • Understanding personal values and their importance within the workplace;
  • How values imprint and their impact shape each generation and how they see their life and work;
  • Defining the characteristics of the 4 generations and what motivates, frustrates and inspires each of them to become more productive and present at work;
  • Understand the factors that will increase a specific age group’s desire to leave;
  • Understand and explore the four potential areas of conflict in the workplace and how to handle each of them (technology, social skills, work ethic and company loyalty);
  • Understand the techniques to creating a desirable work culture

The Three Secrets of Highly Engaging Leaders

In this five-part video training series, Dr. John Izzo goes deeper and shares with you what he believes are the three most powerful things you can do to feel more fulfilled as a leader, while getting the most out of your people. Dr. Izzo explains why each of these secrets will unlock your leadership potential, making it possible for you to model the way of inspirational leaders.

This practical leadership training focuses on subtle shifts you can make in your everyday work life as a leader. The videos will hold your attention with great leadership stories; interesting facts that drive home the importance of each training topic; and practical activities so that you can immediately apply what you’re learning to your own leadership development.

As you’re learning, Dr. Izzo asks powerful questions that will shift your perspectives and get you thinking. He encourages you to press pause, right there on the spot while you’re watching the video, to ground the learning for yourself.

You will walk away from this training knowing:

  • Why employee engagement is critical for driving success;
  • How to get more fulfillment in your day-to-day work life as a leader;
  • How to drive results from your people by engaging on the why;
  • How to inspire people on even most routine tasks; and
  • How to lead for accountability

This training is most suitable for leaders who are seriously committed to their own leadership development and are excited to try new ways to get results.

Companies who have invested in this training have commented how this additional training becomes viral across the organization, making it possible for people to benefit who may not have even seen Dr. Izzo speak before.

Speakers' Spotlight represents a wide variety of motivational speakers who present energetic talks that will inspire you and your staff to take action, be it in your personal lives, your workplace, or both. Read More

Conference Speakers

The Impact of a Speech Can Last Forever

Speakers' Spotlight represents a talented roster of some of the world's most extraordinary conference speakers. Our conference speakers' experience is as broad as it is deep, and they are all leaders in their fields, which include business, politics, sports, the media, academia, science, technology, culture and entertainment. Our conference speakers are thought-provoking and action-oriented and leave their audiences, whether speaking to a group of 10, 100, 1000 or more, enlightened and inspired.

Speakers' Spotlight's conference speakers frequently go the extra mile to be in touch with meeting planners - or even CEOs and presidents of companies and organizations themselves - in advance of their talks in order to tailor the message and hit on key points specific to the client's needs. Our conference speakers arrive on time, and will have conferred with you in advance to ensure they have everything they need in order to deliver an impactful speech. Our conference speakers frequently use well designed visuals, such as photos, slide shows, or video clips to bring other elements of interest into their talks, and our conference speakers frequently build-in time during their talks to allow for an audience Q&A, ensuring your staff has a chance to ask questions of the particular conference speaker they have just heard.

Some of our conference speakers in high demand include David Chilton, Bruce Croxon, General Rick Hillier, Clara Hughes, Ron James, Amanda Lang, Stephen Lewis, Patricia Lovett-Reid, Mark Kielburger, Kevin O'Leary, Jeff Rubin, and Margaret Trudeau.

Speakers' Spotlight is committed to serving the diverse needs of the corporations, organizations, companies, non-profit and government groups that contact us when seeking conference speakers, and we work hard to find the conference speakers that will best meet and exceed your needs. Whatever you require are when it comes to conference speakers, Speakers' Spotlight will work had to ensure that you get the conference speakers that are right for you.

Keynote Speakers

Speakers' Spotlight: The Key Ingredient To Finding Your Perfect Speakers

Speakers' Spotlight represents a vast roster of some of the world's most extraordinary keynote speakers in fields such as business, politics, sports, the media, academia, science, technology, culture and entertainment. Our keynote speakers run the gauntlet from spoken word poet Sarah Kay, to business guru Simon Sinek; from young athlete Olympic athlete Adam van Koeverden to the wrongly incarcerated former boxer Ruben Carter; from Margaret Trudeau to her son Justin Trudeau. Whatever your needs are for your keynote speakers, Speakers' Spotlight the keynote speakers that will fill them.

Our keynote speakers can adjust their talks to suit your needs, whether you're looking for an address by keynote speakers of 15, 30, or 45 minutes or more, our keynote speakers will confer with you before your engagement to ensure that their talks meet your needs. Our keynote speakers frequently adjust their speeches to include important talking points your organization or company needs emphasized, and will also often adjust content so it is individually tailored to your audience. For instance, if your audience is primarily those in the auto industry, our keynote speakers will draw on anecdotes from that industry in order to ensure their speech is relatable. Our keynote speakers are usually available in the days and weeks prior to your event to discuss your needs and go over any details (such as audio visual requirements) that arise.

Speakers' Spotlight is committed to meeting the different needs of the corporations, organizations, companies, non-profit and government groups that contact us when seeking keynote speakers, and we work hard to find the keynote speakers that will provide the best match for your event. Whatever you require are when it comes to keynote speakers, Speakers' Spotlight will work had to ensure that you get the keynote speakers that are right for you.

Motivational Speakers

Motivating the world

Speakers' Spotlight represents a wide variety of motivational speakers who present energetic talks that will inspire leaders and employees to take action, be it in their personal lives, their workplace, or both. Speakers' Spotlight's motivational speakers address everything from encouraging audiences to adapt healthy lifestyles to unifying groups to achieve professional goals. Our motivational speakers work with an astonishing range of companies in sectors such as science, technology, finance, advertising, and manufacturing, as well as professional organizations, cultural institutions, and non-profit entities and government, throughout North American and around the world.

Motivational speakers that work with Speakers' Spotlight frequently go the extra mile to be in touch with meeting planners - or even CEOs and presidents of companies and organizations themselves - in advance of their talks in order to tailor the message and hit on key points specific to the client's needs. Our motivational speakers arrive on time, work with the client in advance to ensure the proper set up of their audio/visual needs so that everything will go smoothly when they hit the stage, and often include Q&A sessions in their talks so that your staff can ask any questions of our motivational speakers that they may wish.

Using Speakers' Spotlight to book your motivational speakers obviously offers many advantages. You reap the benefits of our experience and expertise, as we can help you select the best motivational speakers for your motivational speakers' engagement.

Our motivational speakers include prominent motivational speakers - and many of them household names -- such as Roberta Bondar, Michael "Pinball" Clemons, Terry Evanshen, Scott Harrison, John Izzo, Simon Jackson, Craig Kielburger, Dr. Samantha Nutt, Simon Sinek, Severn Cullis-Suzuki and Brett Wilson.

Whatever your needs are when it comes to motivational speakers, Speakers' Spotlight has the motivational speakers that will both meet -- and exceed -- your expectations.

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