Leading In The Social Era | Bestselling Author of 11 Rules for Creating Value in the #Social Era
A bestselling author on innovation and collaboration, a TED speaker, and a business leader with 20 years of experience, Nilofer Merchant challenges audiences to do more than just think differently—she asks them to act differently. Merchant has personally launched more than 100 products that, in total, have netted 18 billion dollars. Her leadership and business models encourage innovation and growth, and she collaborates with teams to create this enduring advantage. Offering prescient guidelines for taking the future into your own hands, Merchant brings her world-class pedigree to any stage.
Merchant’s recent book, 11 Rules for Creating Value in the #SocialEra, was named by Fast Company as one of the Best Business Books for 2012. It follows her previous bestselling book on collaborative work, The New How, which has been widely recognized as one of the best; it shows how to close the proverbial “Air Sandwich” gap between strategy and execution.
In 2013, Merchant received the Thinkers50 “Future Thinker Award,” beating out a crowd of seven other internationally notable management thinkers on the shortlist.
Merchant’s experience ranges from working with Steve Jobs at Apple, to defeating Microsoft in an epic industry battle, and advising the C-Suites of GE, IBM, Logitech and more. Corporations such as Symantec, Yahoo, Google, and many others have also turned to her for guidance on the social era, how to design new product strategies, enter new markets, defend against competitors, and optimize revenues.
As a speaker, Merchant has headlined alongside Malcolm Gladwell, Simon Sinek, Arianna Huffington, Margaret Atwood, and other inspirational individuals. She has also delivered for clients such as ICBI Fund Forum, Credit Union Executives Society, Symantec, and AT Kearney.
Her famed TED Talk, titled, “Got A Meeting? Take A Walk” has been seen online by almost a million viewers to date. The talk posits that “sitting is the new smoking,” and encourages sedentary office workers to be both healthy and productive by walking, rather than sitting, at meetings.