Leading Cultural Anthropologist Grant McCracken looks at the places where culture and commerce, anthropology and economics meet. But today he is doing something altogether different in the name of cul...

Cultural Anthropologist Grant McCracken writes on “binge watching” for Wired.com: Never mind the fact that Arrested Development [has come back] as a revived fourth season of a show that en...

Leading cultural anthropologist Grant McCracken is a research affiliate at MIT and the author of Chief Culture Officer and the recent book, Culturematic. Here, McCracken writes for the Harvard Busines...