Leading Cultural Anthropologist Grant McCracken looks at the places where culture and commerce, anthropology and economics meet. But today he is doing something altogether different in the name of cultural …
Read more
Cultural Anthropologist Grant McCracken writes on “binge watching” for Wired.com: Never mind the fact that Arrested Development [has come back] as a revived fourth season of a show that ended …
Read more
Leading cultural anthropologist Grant McCracken is a research affiliate at MIT and the author of Chief Culture Officer and the recent book, Culturematic. Here, McCracken writes for the Harvard Business …
Read more