Barilla has a new cook in its kitchen. Celebrity chef David Rocco has signed on to become the pasta maker’s brand ambassador. David will take part in promotions, public relations initiatives, and social media for the brand. He will also develop pasta recipes to be shared with consumers. David’s first major campaign for Barilla will be for an initiative called “Share the Table,” to promote the importance of families eating together.

Breakfast Television Toronto co-host Dina Pugliese stars in Activia’s new #LiveInSync campaign, which features her sharing her inner thoughts on the importance of confidence, knowing when to say “yes” (and “no”), and living a balanced, fulfilling lifestyle. The campaign will run on television, online, and through social media platforms like Twitter and Facebook.

IKEA celebrated the launch of SEKTION, its new versatile kitchen system, by creating the ultimate House of Kitchens for four well-known personalities: Interior Designer Jillian Harris;  TV Host Jessi Cruickshank; Home Improvement Guru Scott McGillivray; and Chef Lynn Crawford.

As parents to baby daughter Ivy, and four-year-old twins Brian and John, television personality Ben Mulroney and his wife, fashion stylist Jessica, understand the nurture and love children need in order to thrive. Like many parents across Canada, Ben and Jessica have relied on Pampers’ products to help ensure the health and happiness of their children.