David Usher is who innovative companies like 3M, Cisco, Pepsi, Deloitte, Ubisoft and SAP bring in when they want to re-inspire creativity in their employees and executives. Usher is the front man of the internationally acclaimed rock band Moist, and a solo artist who has sold more than 1.4 million albums, won countless awards—including five Junos—and performed at sold-out venues around the world. Believing that creativity and creative success is a learnable skill that anyone can master, his unique and dynamic presentations employ music and video to help people to reboot their creativity in a world of disruptive change.
And further along the disruptive change road, he’s been spending a lot of time with a tech not always associated with creative songwriting: artificial intelligence. His curiosity around how computers can help with lyrics is explored in this fascinating CBC radio interview.
Listen to the full audio here.
Usher and host Tom Power also ran songs through the AI and got some interesting lyrics. One was Tom Cochrane’s Life is a Highway: