Disruption Strategist Shawn Kanungo has spent years customizing plans for dealing with major change in corporate environments, and one important thing he shares from those years is that it can be dangerous to get bogged down with “best practices” in an isolated industry and miss bigger picture changes sweeping across the landscape.

In the video above he mentions the story of a newspaper that did just that, and reminds us just how quickly change can sweep us up if we’re not taking a wide-angle view.