Cancer is a global problem, and to help raise awareness of it, Paul Alofs, president and CEO of the Princess Margaret Cancer Centre in Toronto, is encouraging Canadians to participate in the #NoHairSelfie Campaign. Taking part in the #NoHairSelfie Campaign gives people the chance to show their solidarity with Canadians undergoing cancer treatment, and provides much-needed funds for cancer research at Princess Margaret Cancer Centre, one of the top 5 cancer research centres in the world. The app can be downloaded, here (and that’s Paul, above, modelling his new look).