September 3, 2014 by Speakers' Spotlight
T.G.I TIFF! A David Rocco Recipe, Celeb Spotting, and Hot PR Tips
The world’s hottest celebrities descend in Canada this week for the Toronto International Film Festival, and it’s put us in party mode! We asked Celebrity Chef David Rocco—who’s no stranger to the fest’s red carpets—to recommend a favourite snack he loves to serve at galas and home alike, and we’ve got the scoop on who to look out for among our exclusive celebrities at TIFF galas. And just for you, our PR professionals, we share important tips on how you can grab attention for your social media, press releases, and more!
Celebrity chef David Rocco brings his passion for food and healthy cooking to millions of kitchens every day through his worldwide hit television programs David Rocco’s Dolce Vita, David Rocco’s Amalfi Getaway, David Rocco’s Dolce Brazil, and his newest program, David Rocco’s Dolce India. He is also the author of two internationally bestselling cookbooks, and known as one of the best party-throwers (and attenders) around!
Pre-heated oven (about 450° F)
1 loaf Italian bread about 3 1/2 inches in diameter, cut diagonally into 1/2-inch-thick slices
1 or 2 zucchinis
Extra virgin olive oil
Salt and pepper
Lemon juice (freshly squeezed)
Use the large grate of a cheese grater to shred the zucchini into short, fine strips. Coat bread slices with extra virgin olive oil, top with zucchini, salt, pepper, and lemon juice. Brown in the oven until slightly toasted (about four minutes), plate, and serve!
Who will be shoulder-to-shoulder at the biggest and best TIFF galas? Look no further than our mega-watt exclusive celebrities, all of whom can add exceptional energy to your own campaigns, events, and endorsements, and take your marketing efforts to the next level!
Ben Mulroney: Anchor of CTV’s eTalk; Cheryl Hickey: Co-Host of Entertainment Tonight Canada; Dina Pugliese: Co-Host of Breakfast Television; Rick Campanelli: Co-Host, Entertainment Tonight Canada; Paul Venoit: Beauty and Style Expert; and Sangita Patel: Correspondent, Entertainment Tonight Canada.
In this day and age, PR professionals need to create content that immediately catches the eye. Cited in Forbes as the most influential woman in social media, a columnist for Entrepreneur, and a member of the LinkedIn Influencer program, Ann Handley’s tips on content creation—whether for a press release, a Twitter update, or a company blog—are indispensable to everyone in the business.
Reimagine existing content. Spend time crafting something special, and use it as a basis for other related content. So, a series of blog posts might become an ebook, or a research report becomes an infographic in your next press release.
Check your archives. There’s some great stuff in there that can be reimagined for other platforms. Can your former blog post become a new Twitter update?
Become a faster writer. Writing isn’t a gift linked with muses and mysticism—it’s a muscle we all can work. So, work that muscle—get buff; get ripped. The more you work it, the faster and more efficient you get.
Have a content calendar. Perhaps this is a boring suggestion, but it’s totally necessary. Plan the posts or press releases you’re going to write well before your deadline.
See content moments everywhere. Sometimes, what’s boring or obvious to you or your company makes for compelling content to outsiders.