Ryan Estis challenges conventional thinking on corporate culture, communication, client acquisition, brand ambassadorship, and change. The former chief strategy officer for the marketing division of McCann Erickson, he helps companies, leaders, and sellers more effectively connect to their two most important audiences: employees and customers. Guiding audiences through the realities of the new economy, Ryan blends interaction, energy, and actionable content to transform and elevate your business outcomes. Ryan took the time to answer our “Spotlight On” questions, and in some instances shared videos and articles he’d prepared in the past on the very topics we asked about!

What inspired you to want to be a speaker? What message do you strive to leave audiences with?

Any advice for aspiring speakers?

How do you prepare before a talk? Any special rituals? A good luck talisman?

Ryan answered this question with his article, “Throw Up Nervous.”

Do you have an especially memorable event you can tell us about?

One of my most memorable was two weeks ago–my mom was in my audience for the first time. It was a great night that I won’t ever forget!

Any funny or embarrassing situations you found yourself in as a speaker?

Ryan writes about a recent funny situation he found himself in as a speaker, here.

If you had to choose a new career, what would it be?

I’d go back into sales or sales leadership for sure.  Best career ever.

Desert island album?

U2: Greatest Hits

Last book you read?

Give and Take: Why Helping Others Drives Our Success, by Adam Grant.