October 3, 2017 by Paul
Eco-Fashion Is the Next Big Thing: Jeanne Beker
Jeanne Beker is one of the most influential and fabulous women in the fashion industry—in Canada and around the world. A long-time celebrity, Jeanne speaks on how she rose to the top of arts and culture media as the iconic host of TV’s Fashion Television, along with what it takes to be a successful entrepreneur.
And as Toronto Women’s Fashion Week kicks off, CBC has a great feature showcasing Beker’s picks for cutting edge eco-designers that are tackling environmental problems in different categories, such as landfill waste, sourcing natural non-synthetic materials, and reducing water-waste.
Jeanne Beker has kept Canadians in the know on fashion trends for three decades. Today, there’s one thing she knows for sure: sustainable fashion is the next big thing. Jeanne stopped by The Goods to weigh in on eco-fashion and show off some great Canadian brands that are making their mark on the fashion world in a green way.
Problem: Textiles in landfills
People are buying four times more clothing today than they did in 1980, and North Americans add eighty one pounds of textiles to landfills every year.
Brand with a solution: Preloved
Jeanne wanted to highlight Preloved, a brand that’s been giving new life to old sweaters for twenty years. The brand has up-cycled over one million sweaters, turning the reclaimed vintage sweaters and fabrics into unique clothing. They often buy huge lots of dead stock fabric that would otherwise go to landfills. Tops, pants, culottes, accessories – Preloved offers lots of variety, and not just sweaters.
Read all of Jeanne’s designer picks at CBC’s The Goods.