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Barb Stegemann: Perfume Wars

Barb Stegemann: <I>Perfume Wars</I>

Barbara Stegemann’s entrepreneurial vision was formed after her best friend—a soldier—was severely wounded in Afghanistan. Understanding that supporting Afghanistan’s economy was a key to building stability for its people, Stegemann created The 7 Virtues Beauty—a company that sources organic oils from countries experiencing turmoil (such as Afghanistan, Haiti and the Middle East) to encourage change and to reverse the effects of war and poverty. Despite addressing complex global matters in her talks, she uses humour to explain how individuals can effect change both at home and worlds away. Barb shares the trailer for the upcoming documentary, called The Perfume Wars, on her work with the 7 Virtues in the video above.