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Dr. John Izzo

April 12, 2013 by Speakers' Spotlight

Be Honest And Predictable To Win Trust From Your Team

Investors Business Daily draws on advice from bestselling author and business visionary Dr. John Izzo in this recent article on how leaders can earn trust from their teams:

Top executives need to show their team that they can be trusted. “Trust is the fundamental building block of the willingness to follow someone,” said Dr. John Izzo, a Vancouver-based leadership adviser. “And if people don’t trust you, it’s undermining.”

Here are ways to build that into your group’s culture:

Be honest. Tell the truth to employees, even if it involves bad news, Izzo says. He worked with one telecom firm where employees complained the firm’s leaders were always spinning the truth, even internally. They didn’t trust what their bosses said. “People can handle tough news if it’s honest,” Izzo, who wrote “Stepping Up,” told IBD. “Especially in tough times, tell the truth with no spin.”

Admit mistakes. One CEO whom Izzo worked with admitted in front of 400 people that he was wrong about a decision.

“He got so much credibility,” Izzo said. “It shows you can trust people to be self-analyzing.”

Be boring. People trust you when you’re predictable, says Dan Clark, a Salt Lake City-based leadership speaker and author.

If an investment adviser has always been conservative and suddenly picks a risky penny stock, clients will lose trust fast. “As soon as you go against that pattern, you violate that trust, and that’s the hardest thing to regain,” Clark said.

Take control. Rather than rely on someone else to keep his end of an agreement, focus on what you can do, says Clark, who wrote “The Art of Significance.” Standing by those traits, which he calls covenants, lets people stick to their values regardless of how others act.

“It shows that I won’t change my integrity or my principles,” Clark said.

Act with integrity. Izzo worked with Total System Services several years ago when one of the firm’s reps was meeting with a client. The rep said the client’s firm could do it on its own without hiring Total System. That cost Total System millions but was the right move for the client.

“The company held that person up as a hero,” Izzo said. “Leaders underestimate doing the right thing and then highlighting it.”

Get others involved. Give people a seat at the table, Izzo says. When you invite others to take part in decisions, it builds credibility.

“We trust people who want our input,” he said.

Set boundaries. If you say you’ll be at a meeting at 8, don’t arrive at 8:15. People will start to assume they can’t count on you to be somewhere on time. And be clear about what you want from others.

“When we develop an accountability system, we have to agree on expectations,” Clark said. “Then it becomes easy to measure dependability and build trust.”

Back it up. You can’t win trust with just words. Show it with your actions. Clark compares it to a college football team that’s battling for a title when two players break the rules. They should be suspended, but they’re vital to the push for a championship. The team needs to live by its rules and punish them, though, if its leaders are to be trusted, he said: “That puts more emphasis on character and doing something right. Doing right always passes the test.”

Go the extra mile. TD Industries, a Dallas-based construction firm, was selling one of its divisions six years ago. Izzo says the owners showed the bids to the employees and asked which firm they’d prefer to buy them. They picked the second-highest bid, figuring it would be a better cultural fit. The owners went with that, even though it cost them several hundred thousand dollars. “What a way to build trust,” Izzo said.

Investors Business Daily/April, 2013