David Cravit
Executive Vice President of Zoomer Media
David Cravit is the Executive Vice President of ZoomerMedia Ltd., and possesses over 30 years' experience in advertising, marketing and consulting. Cravit has participated at the most senior levels in a number of companies, and his functional experience includes strategic planning, creative development, media advertising, merchandising, sales promotion, sales management, and online marketing. In addition to his marketing and advertising experience, he is the author of The New Old, a book detailing how the Baby Boomer generation is evolving -- and the implications for companies, government, and society as a whole.
David Cravit is the Executive Vice President of ZoomerMedia Ltd., and possesses over 30 years' experience in advertising, marketing and consulting in Canada and the USA.
Previous to working with ZoomerMedia, Cravit was a partner in Saffer Cravit & Freedman Advertising, which he helped take from start-up to over $150 million in annual billings. The agency had offices in Toronto and Chicago, and was recognized as a leading retail specialist agency in North America.
After selling his interest in the business, Cravit worked as an independent consultant to other advertising agencies in Canada and the USA, before joining ZoomerMedia in November 2005.
Over the years, Cravit has participated at the most senior levels in the creation and placement of over $5 billion worth of media advertising. His functional experience includes strategic planning, creative development, media advertising, merchandising, sales promotion, vendor co-op advertising and co-branding, sales management, and online marketing. His industry experience includes mass merchandising, specialty retailing, health care, technology, automotive, travel and hospitality, financial services, real estate, consumer products, and public policy.
Cravit's book, The New Old, details how the Baby Boomers are completely reinventing the process of aging -- and the implications for companies, government, and society as a whole.
He has been a frequent speaker at corporate and industry events concerning marketing and development, a guest on numerous radio and TV shows, and a contributor to professional journals.
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David Cravit is a world class expert on the 50+ marketplace. He is an extraordinary author and speaker on this most important emerging psycho-economic sector.
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David Cravit's presentation engaged and challenged our attendees perceptions on how Boomers are reacting to aging and what Boomers will demand of the health care/cancer system. His presentation generated the most audience participation of the day.
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October 2008The New Old: How the Boomers are Changing Everything... Again
Focusing on the Baby Boomer generation, this argument explores how this group is permanently destroying previous attitudes toward aging, retirement, senior citizens, and even the concept of death. An analysis of welfare rates and health-care costs demonstrates that the “Boomers” are influencing everything from education and employment to housing, health, beauty, and sex. With solid statistical support, this groundbreaking study takes a closer look at new kinds of social relationships as well as new products that can reduce or even eliminate the effects of aging. The topics covered offer a sneak preview of an imminently new society—one in which receiving a gold watch at the age of 65 will simply mean the first half of life is over.
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