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Marti Barletta

"Marketing to Women" Specialist

Companies not traditionally marketed to women are waking up to the monumental changes in women's income, ownership, attitudes, priorities - and purchasing power. Martha Barletta is an internationally recognized expert and consultant on successful marketing to women, selling to women and women in the workplace. Martha is the author of Marketing to Women, which she wrote to help companies tap into the biggest market opportunity in the world today - the buying power of women. After getting her MBA from Wharton, Martha built her corporate career at marketing powerhouses like McCann Erickson, FCB and Frankel working with blue chip clients such as Kraft, Kodak and New York Life.

Bio
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Publications

Marti Barletta, author of Marketing to Women, and co-author with Tom Peters of Trends, is a recognized authority on building marketing, sales, recruiting and retention results through better communications with women. Her third and newest book, PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders, was released at the beginning of January 2007. PrimeTime provides the only comprehensive resource on the market for readers searching for practical applications to get into the minds, souls, hearts, and wallets of this influential demographic.

She is the CEO/Founder of The TrendSight Group (www.TrendSight.com), a consultancy specializing in marketing to women where she works with clients including Deloitte, Ford, Mercury, John Hancock Investments, Toys R Us and Logitech. A Wharton MBA, she honed her talents via a distinguished career at top-flight agencies like McCann-Erickson, TLK, FCB and Frankel, and work on blue-chip brands such as Kraft, Kodak and Allstate. Marti currently serves on the boards of Embrace Pet Insurance and Boomer! TV.

Barletta’s dynamic style, command of her subject and passion for her topic make her a popular speaker at corporations and conferences. Combining gender expertise, marketing experience and a lively sense of humor, she delivers eye-opening insights and practical “how to” pointers that audiences find enlightening, entertaining and easy to apply. She writes a regular column for AdAge.com and has been quoted on CBS Evening News, ABC Money Matters, and The Today Show on NBC, as well as in The Wall Street Journal, The New York Times, Fast Company, Business Week, Entrepreneur, and many other publications worldwide.

Marketing to Women is in its seventh printing and is available in 13 languages, including Japanese, Chinese, Russian and Brazilian Portuguese.

Face-to Face-With Your Female Customer

Are you doing everything right in the field when you selling to your most important customers -- women? Does your sales force understand how to communicate with them? Getting your brand nominated is only half of the story. Closing the sale, building loyalty and retention and gaining referrals are pivotal.
PrimeTime Women™: How to Win the Hearts, Minds, and Business of Boomer Big Spenders

Baby Boomers who said, "Never trust anyone over 30," are turning 60. Research shows they are eager to embrace new experiences and just as willing as younger consumers to try new brands and products. Is your brand evolving to appeal to the women who live in households with per capita spending 2.5 times the national average?
GenderTrends™: How Men and Women Think, Feel, Buy and Communicate Differently

Learn why these differences matter to you and your brand and how to adapt your products and services to meet, and exceed, her expectations. Marti demonstrates how to win women's business without ever alienating men and reveals why Marketing to Women is the ticket to increased sales and share.
Marti's presentations are tailored to meet your specific needs. Current industry trends, statistics and examples are incorporated to reflect the needs of your audience and to bring GenderSavvyTM principles to life for your company.

January 2007
PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders
In her new book PrimeTime Women™, Marti Barletta provides the only comprehensive resource on the market for readers searching for practical applications to get into the minds, souls, hearts, and wallets of this influential demographic. This hands-on approach delivers strategic thinking and tactical ideas geared toward understanding and leveraging this enormously influential market.
January 2006
Marketing to Women
Marti Barletta tells you why corporations are spending more to capture the multitrillion dollar women’s market. Updated success stories, original strategies and applications, and gender-effective advertising “best practices” make this the most comprehensive resource to help professionals create and execute a marketing plan that targets women. An eye-opening new chapter highlights the convergence of the two most significant consumer marketing trends today: the aging of America and the growing financial power of women. Marshalling statistics about inheritance patterns and longevity, Barletta coins the phrase “PrimeTime Women™” to show how yesterday’s “little old lady” will be tomorrow’s “Ms. Moneybags,” a target for myriad industries—banking, brokerage, insurance, health, real estate, travel, and self-improvement, just to name a few.
May 2005
Trends
Tom Peters and Marti Barletta are back, presenting these four pocket-sized books that deliver crucial business truths to those who are looking for inspiration on leadership, innovation, design, or women in business.