Steve Jones

Steve Jones

Music Biz Insider | Author of Start You Up and Brand Like A Rock Star

Steve Jones will change the way you look at business, marketing, customer service, branding, and personal growth. As a 30-year music industry insider, one of the world’s leading radio programmers, and author of two highly acclaimed marketing books, Steve has worked alongside some of the biggest names in music. Through his talks, he shows how music stars like AC/DC, U2, Madonna, Jimmy Buffett, Kiss, Fleetwood Mac, and Taylor Swift have created powerful brands, built legions of loyal followers, thrived in changing times, and turned casual customers into raving fans. Combining music, video, and stories, Steve taps into his experiences in the music biz to illustrate what great businesses can learn from the legends of rock.

Steve is currently the VP/Brands & Content at Newcap Radio, overseeing 90+ radio brands. Throughout his career, he has helped create and guide winning media brands in the US, Canada, and Caribbean, and in 2014, he was recognized as the International Radio Programmer of the Year at the Worldwide Radio Summit in Los Angeles.

According to Kiss founder Gene Simmons, “Steve Jones knows a thing or two. Listen and take notes”. Steve’s keynotes have garnered incredible reviews worldwide, speaking to clients such as CBS, Sony, KPMG, Young Presidents Organization, Pollstar, Shoppers Drug Mart, the National Association of Broadcasters, Sobeys Canada, EuRA 2013, and many others.

As a business expert and author, Steve has appeared on MSNBC, and in many publications including USA Today, Huffington Post, Entrepreneur, and Fast Company.

Brand Like A Rock Star

In Steve’s fast paced signature session, you will venture backstage to discover the core marketing lessons of rock legends and show you how to put them to use to make your business more successful right away. Loaded with music, videos, and behind-the-scenes stories, this will be loudest keynote at any convention! From Hawaii to Italy, from Alaska to the Caribbean, from New York to LA and Nashville… this presentation has received rave reviews everywhere.

Length: 30, 60, or 90 minutes

Rock Star Customer Service

Rock stars don’t have customers. They have crazed, raving fans.  While customers are transactional and come and go, fans are loyal for life. They have a deep emotional investment in you. This music-filled presentation explores what musicians do differently to create an experience for their customers, and how they keep their fans engaged and coming back for more.

Length: 30 or 60 minutes

Change That Rocks

The only constant in every business today is change. But in the music business, change has been a way of life forever. Bands are under pressure for new songs, new albums, and new tours. Fashions and fads come and go, and musical styles change. Those who fail to evolve, simply fail.  In this presentation, Steve will show how some rock stars have thrived with change, and how other careers have come crashing down because of it.

Length: 30 or 60 minutes

Your Rock Star Personal Brand

We are all brands. Our names and personalities stand for something. In this session, Steve will take you through the 5 P’s of personal branding – Position, Presentation, Passion, Purpose, and Profit – and how to incorporate them into your career, making you more productive, happier, and wealthier doing the work you love to do.

Length: 30 or 60 minutes