Shashank Nigam


Shashank Nigam

Branding and Customer Engagement Strategist

Shashank Nigam has jet fuel running through his veins. A marketing and branding thought leader, Shashank is an aviation consultant who has helped to reshape over 75 airlines’ approach to their customers and staff every day. But his message is not limited to airlines in the least – it’s useful to all organizations who are looking to better attract customers and meaningfully connect with them; who wish to heighten their employee retainment and empowerment; who seek to be crisis ready; and who want to use digital and social media for optimum effect.

The youngest winner of the Global Brand Leadership Award and a speaker who has addressed clients around the world,  Shashank’s energetic, information-laden talks have audiences laughing at his straight shooting perspectives, marveling at his insight, and – most importantly – equipped with the tools to take immediate action to create success.

Shashank’s new book, SOAR, highlights ten exceptional airline brands who are thinking differently about branding, and executing brilliantly. His impassioned perspectives on airline marketing have been featured in over 100 media outlets, including the BBC, CNBC, Reuters and Bloomberg, and in leading publications like The Wall Street Journal and The New York Times. Additionally, his thoughts are also featured in his monthly column in Flight’s Airline Business.

Shashank is an alumnus of Singapore Management University and Carnegie Mellon University in Information Systems Management and Business Management.

Leading in the Age of Enragement

Shashank Nigam explains why the modern, connected customer is so easily enraged, and what you can do to protect your organization from a social media crisis.

He shares stories of how other brands have proactively and successfully responded to customers crisis, and shares tips on building an enragement-proof brand.

Winning in the Age of De-Commoditization

Today’s customers use their discretion before they spend money.

Shashank Nigam explains why traditional brand loyalty is dead, and how companies need to learn how to earn the affinity of the customer.

He shares the tips you need when it comes to the subtle art of creating product and differentiation, sharing lessons from how top airlines have done it, and how you can, too.

Why You Must Hire a Chief Storyteller

Today’s organizations need a chief storyteller to stand out from the crowd. Shashank Nigam explores the importance of storytelling to a brand, and shares tales from airlines who have harnessed this art form to their advantage.