Brand Innovation Consultant | Bestselling Author
Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? The answer is “fascination,” and ― as Sally Hogshead explains ― it’s the most powerful way to influence decision making. Drawing upon her branding expertise, Hogshead created a method to identify how each person is able to captivate their listeners. The Fascination Advantage® is the first communication assessment that measures how others perceive you and is based on a decade of research with Fortune 500 teams, small businesses, and more than a thousand C-level executives.
Named a “Top Brand Guru”, Hogshead’s practical marketing system now lives inside organizations such as IBM, Twitter, the YMCA, as well as thousands of small businesses. Early in her advertising career, Sally skyrocketed to the top becoming the most awarded junior copywriter in the US by age 24. Her campaigns for brands such as MINI Cooper, Nike, Godiva, and Coca-Cola have fascinated millions of consumers. At 27, she opened her first ad agency and one of her global campaigns hangs in the Smithsonian Museum of American History.
Hogshead’s most recent books, FASCINATE: How to Make Your Brand Impossible to Resist and HOW THE WORLD SEES YOU: Discover Your Highest Value Through the Science of Fascination, were both New York Times bestsellers. She also frequently appears in national media, including NBC’s Today and the New York Times, and currently writes a weekly online column for Inc. on personal and corporate branding. Hogshead is also a member of the Speaker Hall of Fame and Word of Mouth Marketing Association (WOMMA) Hall of Fame.