Sally Hogshead

Sally Hogshead

Brand Innovation Consultant | Bestselling Author

Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? The answer is “fascination,” and ― as Sally Hogshead explains ― it’s the most powerful way to influence decision making. Drawing upon her branding expertise, Hogshead created a method to identify how each person is able to captivate their listeners. The Fascination Advantage® is the first communication assessment that measures how others perceive you and is based on a decade of research with Fortune 500 teams, small businesses, and more than a thousand C-level executives.

Named a “Top Brand Guru”, Hogshead’s practical marketing system now lives inside organizations such as IBM, Twitter, the YMCA, as well as thousands of small businesses. Early in her advertising career, Sally skyrocketed to the top becoming the most awarded junior copywriter in the US by age 24. Her campaigns for brands such as MINI Cooper, Nike, Godiva, and Coca-Cola have fascinated millions of consumers. At 27, she opened her first ad agency and one of her global campaigns hangs in the Smithsonian Museum of American History.

Hogshead’s most recent books, FASCINATE: How to Make Your Brand Impossible to Resist and HOW THE WORLD SEES YOU: Discover Your Highest Value Through the Science of Fascination, were both New York Times bestsellers. She also frequently appears in national media, including NBC’s Today and the New York Times, and currently writes a weekly online column for Inc. on personal and corporate branding. Hogshead is also a member of the Speaker Hall of Fame and Word of Mouth Marketing Association (WOMMA) Hall of Fame.


HOW TO FASCINATE: From First Impressions to Lasting Value

We live in a distracted world. The average attention span is just 9 seconds. Yet if we only have 9 seconds to communicate value, how do we break through? To stop the distraction, and engage a listener, we must create moments of intense focus.

Yet when we do break through-when we use our personality advantages to connect and communicate-the results are extraordinary.

Sally Hogshead teaches audiences how to communicate and add value in the first 9 seconds. Participants learn how to fascinate, to become more memorable and valued.

When companies learn how to fascinate, their products become more desirable, their customers turn into advocates, and their best employees never want to leave.

Sally explores the science of personal branding, based her original research of 100,000 people. Audiences will learn how to:

  • Identify their personality’s top advantage
  • Make stronger first impressions
  • More quickly earn respect and trust
  • Increase value among co-workers

This is a powerful, funny, high-energy presentation, filled with interaction. Each participant discovers his own unique advantage to be heard and remembered.

CAPTIVATE YOUR CUSTOMER: How Fascinating Companies Win the Moment

When you fascinate your customers, they’re more likely to remember you, buy from you, and rave about you. Yet in today’s distracted and competitive environment, most messages are either forgotten or ignored.

In a competitive market, the most fascinating option always wins. How will your participants compete, and win?

Sally’s research uncovers new trends in how the brain establishes patterns of loyalty and respect. For example, she discovered that by applying certain hardwired triggers, a fascinating brand can charge up to four times more than its competitors.

Taking audiences on a high-velocity journey through neurology, economic, and pop culture, Sally handpicks case studies and shares custom audience analysis. Participants will be buzzing long after the keynote ends, inspired by new ideas to transform their business.

THE 9-SECOND PERSONAL BRAND ANTHEM EXERCISE: How to Introduce Yourself with Value*

*Optional interactive exercise (for keynote 60 minutes or more)

Sally Hogshead estimates that roughly 90% of introductions fail to engage a conversation, let alone a relationship. In fact most of the time, when we introduce ourselves to a prospective client or contact, we’re actually damaging our personal brand.

Why? Because too few people realize how to immediately communicate their value.

In this innovative and interactive session, Sally will teach each person in your audience how to highlight his or her own personality advantage. A recent pilot study for Unilever demonstrated that after the study, participants were 34% more confident in their introduction.

By the end of this session, every participant in the room will have created their own 9-seond “elevator pitch” to earn respect and interest. Participants learn how to identify their unique advantages, and articulate this more clearly in all areas of their professional brand.