Porter Gale

Speaker


Porter Gale

Former VP of Marketing at Virgin America | Marketing and Networking Expert | Award-Winning Author

Porter Gale has over 20 years of experience in marketing and advertising. She was awarded the Changing The Game Award by The Advertising Women of New York, was on AdAge’s Digital Hotlist, iMedia’s Top 25-Digital Marketers list, and named a “Digital Passionista” by The Huffington Post. In her popular talks, she uncovers everything from the newest trends and innovations in marketing and social media, to why strategically building a network improves happiness, productivity, and return—whether on a business or personal level.

From 2007 to 2011, Porter led Virgin America’s marketing and advertising efforts as Vice President of Marketing with a focus on digital media opportunities, and before that, she acted as a consultant for a diverse array of clients. She also held the post of General Manager at Kirshenbaum Bond + Partners, where she worked with clients like Vegas.com, Coach, and Snapple Natural Beverages (to name a few).

In the media, Porter has been quoted or interviewed in over one hundred online, print, and broadcast outlets including the Wall Street Journal, New York Times, Adweek, AdAge, CNN, The Huffington Post, the San Francisco Business Journal, Forbes.com, Mashable, TechCrunch, PRWeek and more.

She has been a speaker at numerous events, including at The Economist Forum, the Ad Age Digital Forum, TEDx La Jolla, the American Express Luxury Summit, The THINK Conference.

Currently, Porter is a blogger for AdAge and The Huffington Post. Her first book, Your Network Is Your Net Worth, was published in 2013.


The Future of Marketing

Is your company adapting to the changing marketing landscape? Are you using technology to drive sales and results? In this talk, Porter Gale uncovers some of the newest trends and latest innovations that marketing-driving organizations are using to build—and more important, sustain—their businesses in an seemingly endless sea of “the next big thing.”

The Power of Social Capital and the Four Degree Advantage

With a bit of “how to” and a dose of storytelling, citing years of market experience, Gale conveys both how and why strategically building a network improves happiness, productivity and return—whether on a business or personal level. Gale details the value of authenticity and passion as the core groundwork for networking efforts, sharing stories that demonstrate how collaboration, co-creation and innovation are the keys to success along the way.

Social Media at 35,000 Feet

An insider look at how Virgin America used Social Media to increase its guest base, drive engagement and increase sales—from the person who spearheaded the effort. Gale, the former VP of Marketing, at the cutting-edge airline shares why the company started using social media in the first place, and how this lead to becoming an innovator in the space.

Product is Marketing

In this presentation, Gale demonstrates and shows why companies must remove the silos that exist between product and marketing. Ms. Gale highlights fascinating case histories and examples of how and why the social media revolution and the proliferation of Smartphones has changed the way consumers interact with brands. Case histories about successes and failures—and what companies can now do to not only succeed, but make themselves great–along with a few “insider” stories, some of which are always certain to raise a few eyebrows, are key focal points in this compelling talk