Leading Market Researcher
One of Canada’s leading thinkers on public opinion, demographics, and trends, and the president of the Environics group of research and communications consulting companies, Michael Adams delivers ground-breaking social research, customising his talks to make his findings relevant to whatever type of organization he is speaking to.
Adams is the author of numerous bestselling books, including: Sex in the Snow: Canadian Social Values at the End of the Millennium; Fire and Ice: The United States, Canada and the Myth of Converging Values; and Stayin’ Alive: How Canadian Baby Boomers Will Work, Play, and Find Meaning In the Second Half of Their Adult Lives.
Adams holds an Honours BA in Political Science from Queen’s University, and a Masters in Sociology from the University of Toronto, and he received an honorary Doctor of Letters from Ryerson University in Toronto.
He was named as one of the “100 most influential people in Canadian Communications” by Marketing magazine, and he was made a Fellow of the Marketing Research and Intelligence Association, the highest honour which can be bestowed upon a member, for his contribution to marketing and survey research in Canada.