Founder and CEO, Freshii
Matthew Corrin is changing the way the world eats, and building a billion dollar brand while he’s at it. The founder and CEO of Freshii, Matthew started the franchise when he was just 23 years old, and hadn’t yet worked a day in the restaurant business. Since that time, he’s grown Freshii to over 240 outlets worldwide – far more rapid growth than Starbucks, McDonald’s, and Subway did in their early years. “Maniacal about learning from failure”, Matthew shares his blueprint for success – from his “franchisee first” philosophy, to the importance of focussing on the millennial customer.
While working in Manhattan, Matthew was inspired by “mom-and-pop” corner delis that offered fresh food, but lacked recognizable branding and great service. He sought to “add magic to the fresh food business” by creating a chain that had both, and appealed to young people who care about the “triple bottom line” – people, profit, and the planet. Today, Freshii is found in more than 85 cities and 15 countries.
In 2013, Matthew launched Fresh Startups, a technology accelerator to invest in young tech companies, and in 2017, Freshii launched their $124million IPO with “healthy returns for investors.” Freshii has also partnered with the WE Movement to build school kitchens and vegetable gardens in developing communities worldwide.
Matthew was featured on the hit TV show Undercover Boss as the youngest CEO in the show’s history. He was also a “Dragon” on CBC’s Next Gen Den – which focuses on mobile, millennial entrepreneurs. He has also been featured in an array of media, including Fortune magazine, The Globe and Mail, and Forbes, as well as on CNN and Bloomberg.
Matthew is a recipient of the Ernst & Young Entrepreneur of the Year award; Canada’s Top 40 under 40; Inc. Magazine’s Top 30 under 30; and was named the Canadian Association of Foodservice Professionals Restaurateur of the Year.