Marketing and Strategic Planning Expert
With work that has earned him the cover of Canadian Business and Strategy magazine and a place in the Canadian Marketing Hall of Legends, Ken Wong is well-known for his energetic, entertaining, and content-rich presentations. As the Distinguished Professor of Marketing at the Smith School of Business at Queen’s University and a Partner in the consulting firm Level 5 Strategy Group, Wong has built a virtual cult following for business elite who have learned his unique terminology and ways of illustrating biggest threats to yield healthy bottom-line results.
Wong has addressed groups around the world and worked with hundreds of organizations, from multinationals like Microsoft, Starbucks, 3M and GE to retailers, small startups, and public agencies at all level. His message is simple — organizations underperform because they lose sight of the things that matter most. He helps organizations build consensus and commitment by identifying the key factors shaping performance in all industries and relating them back to their particular circumstances. His message is strategic and tactical, factual and motivational, serious and light-hearted.
Wong was the principal architect of the first MBA program to operate completely outside of government subsidy — a program named by Business Week as the number one MBA outside the US. He has also taught in programs at Cornell, Carleton, Dalhousie, Radcliffe College, University of Alberta, Harvard’s Continuing Education Program, and various executive programs. In addition, he sits on numerous Boards of Directors and Advisory Councils, including the Canadian Delegation to the International Standards Organization where he’s helping to develop global standards for branding and brand management.
One of Canada’s most frequently cited marketing authorities, Wong writes regularly for Strategy, Marketing magazine, the Globe and Mail, the National Post, Canadian Grocer, and Meetings and Incentive Travel. His writing and videos can also be found on the websites of Teva, MSN, the Globe and Mail, and Microsoft.
Wong has received numerous teaching and professional awards including the Kingston Business Hall of Fame (2015) and the Canadian Marketing Hall of Legends (2006) for his contributions to the practice and teaching of marketing. In 1998 Ken received a lifetime achievement award as a “Leader in Management Education” from the National Post.