Marketing and Strategic Planning Expert
Ken Wong is not your typical academic. With work that has earned him the cover of Canadian Business and Strategy magazine and a place in the Canadian Marketing Hall of Legends, he is known for his energetic, entertaining and content-rich presentations. He is the Distinguished Professor of Marketing at the Smith School of Business at Queen’s University— rated by BusinessWeek magazine as the world’s number-one non-US MBA program—as well as Partner in the consulting firm, Level 5 Strategy Group. His list of clients crosses industries and size of firms from multinationals like GE, Microsoft, Starbucks and 3M to small startups and government departments and agencies at all levels.
Wong is the former Chairman of the Board for PBB Global Logistics Inc., and a member of Advisory Boards and Boards of Directors for the Canadian Marketing Association and a number of private sector and non-profit organizations
Wong has received numerous awards for his courses in strategic planning, marketing, and business strategy. Most recently, he was named an “Inductee” into the Canadian Marketing Hall of Legends and the National Posts “Leaders in Management Education”. Beyond Queen’s University, he has also taught in degree programs at Cornell University, Carleton University, Radcliffe College, and Harvard’s Continuing-Education Program, and in executive programs at York University, the University of Toronto, Dalhousie University, and the University of Alberta.
Wong writes regularly for Strategy, Canadian Grocer, and Meetings and Incentives magazines, and has served as a regular columnist for Marketing Magazine and The National Post. Ken has also written for The Financial Times, The Globe and Mail, and the Conference Board Review. His current research focuses on enhancing marketing productivity and brand profitability.