Award-Winning Storyteller and Creative Strategist | Bestselling Author | Filmmaker
Justin Kingsley is one of the most versatile and unique storytellers in the world. A New York Times bestselling author, Kingsley is a strategist, creative director, filmmaker, photographer, and a former press secretary under Prime Minister Paul Martin. Named one of Canada’s most creative people by Marketing Magazine, Kingsley has turned the Star Wars and Indiana Jones franchises into global museum exhibitions, put a McDonald’s into the side of a mountain at a snowboarding competition, and developed award-winning communications strategies for UFC champion Georges St-Pierre and slogans for the Olympic Games and the FIFA World Cup.
Kingsley began his career in communications and crisis management, working as chief media relations and spokesman at Communication Canada before joining the Prime Minister’s Office in 2003 as the Press Secretary for Right Honourable Paul Martin. After that, Kingsley threw himself into the world of marketing and advertising, most recently as partner and chief socialist at Sid Lee, one of the world’s five best creative agencies.
Since the beginning of the pandemic, Kingsley has worked on multiple global projects — from a reinvention of a sake company in Tokyo to the identity change of Major League Soccer’s CF Montreal, which has turned into the biggest launch campaign in the history of Canadian sport. He is currently leading the strategic and creative development of a brand identity and campaign for Canada’s Indigenous tourism industry.
Kingsley is the co-writer and director of Chaakapesh, a documentary feature about an orchestra visiting an Indigenous reserve for the first time, created to foster reconciliation. He is also the author of two number one national bestselling books: The Way of the Fight, which looks at Georges St-Pierre’s life philosophy, and Weology: How Everybody Wins When We Comes Before Me, a book of ideas on leadership. He also joined an exclusive group of authors to publish original works in multiple languages in Le livre du don.
Fully bilingual, Kingsley is a proud Franco-Ontarian.