Justin Kingsley

Justin Kingsley

Award-Winning Storyteller and Creative Strategist | Bestselling Author | Filmmaker

Justin Kingsley is one of the most versatile and unique storytellers in the world. A New York Times bestselling author, Kingsley is a strategist, creative director, filmmaker, photographer, and a former press secretary under Prime Minister Paul Martin. Named one of Canada’s most creative people by Marketing Magazine, Kingsley has turned the Star Wars and Indiana Jones franchises into global museum exhibitions, put a McDonald’s into the side of a mountain at a snowboarding competition, and developed award-winning communications strategies for UFC champion Georges St-Pierre and slogans for the Olympic Games and the FIFA World Cup.

Kingsley began his career in communications and crisis management, working as chief media relations and spokesman at Communication Canada before joining the Prime Minister’s Office in 2003 as the Press Secretary for Right Honourable Paul Martin. After that, Kingsley threw himself into the world of marketing and advertising, most recently as partner and chief socialist at Sid Lee, one of the world’s five best creative agencies.

Since the beginning of the pandemic, Kingsley has worked on multiple global projects — from a reinvention of a sake company in Tokyo to the identity change of Major League Soccer’s CF Montreal, which has turned into the biggest launch campaign in the history of Canadian sport. He is currently leading the strategic and creative development of a brand identity and campaign for Canada’s Indigenous tourism industry.

Kingsley is the co-writer and director of Chaakapesh, a documentary feature about an orchestra visiting an Indigenous reserve for the first time, created to foster reconciliation. He is also the author of two number one national bestselling books: The Way of the Fight, which looks at Georges St-Pierre’s life philosophy, and Weology: How Everybody Wins When We Comes Before Me, a book of ideas on leadership. He also joined an exclusive group of authors to publish original works in multiple languages in Le livre du don.

Fully bilingual, Kingsley is a proud Franco-Ontarian.


Creative Courage

It takes courage to be truly creative, to find new ways of storytelling, new ways to connect with audiences, and new ways to be innovative. Drawing on his experience as an award-winning creative director, Justin Kingsley shares case studies from some of the biggest sporting events, brands, and personalities, to explore the various kinds of creativity, and how to ensure that you and your business are focused on new ideas to make your story stand out.

Kingsley will share strategies to help individuals tap into their own creativity and discover what makes them unique. He will then turn to organizations, sharing insights into fostering the right kind of teams that will push forward creative change in organizations.

The result is a one-of-a-kind keynote that shares real lessons and takeaways that are easy to grasp and immediately impactful for the people in the room. Audiences will walk away inspired, motivated, and most of all, ready to act.

Opportunity in a New World

For brands in today’s “new” world, finding and developing opportunities has to be more than just a mindset — it has to be a process. A strategic way of focusing energy in the right places and making decisions based on what’s coming, not what’s been.

Having managed major crises for global brands, heads of state, and world champions, Justin Kingsley has developed unique tools and techniques to help clients see real opportunity for growth in the worst situations. The key is the approach: asking the right questions and accepting the truth, making tough choices and decisions based on unknown data and uncertainty, and developing creativity based on facts.

In an engaging presentation, Kingsley shares the proven methods behind a multitude of projects with takeaways that all brands can apply and incorporate in our everchanging, ever-evolving world. He’ll dive deep into lessons and learnings that can be applied to your business: identifying opportunities, developing exclusive tactics to help you stand out, and incorporating key concepts toward a greater long-term goal.