Jordan Axani

Speaker


Jordan Axani

Mental Wellness and Leadership Expert | Focus of World's Most Viral Human-Interest Story

Jordan Axani has a long track-record of bold acts that move and inspire people. Whether becoming one of the youngest people to bike across Canada, or being at the centre of the most viral human-interest story in the internet’s history (the tale of a Canadian man giving away a plane ticket that earned 4.5-billion media hits), he now uses that entrepreneurial and creative spark to attack the biggest problems facing our mental wellness.

His casual approach, unique background, and immense vulnerability has made Jordan a sought-after speaker on mental wellness and leadership. He shows organizations and individuals how to have simple, relatable, and actionable conversations on mental wellness and is a master at helping people take off the “masks” they wear around others. He helps companies learn how to nurture relationships that encourage connection, trust, and teamwork and build safe and desirable workplace cultures that attract and retain top talent.

In the past year, Jordan has spoken to over 250,000 people across North America and the Middle East. He is known for building attendees’ courage to stand up in front of their peers and share their true story, and for using anonymous technology in his talks so audiences can share their stories without fear of embarrassment or shame. His most popular program, “What’s Your Big Lie?”, has grown from a pilot with the RMCP to a live experience that tours internationally and has landed partnerships with top-tier startups, healthcare providers, and campuses to design innovative mental health programming.

Jordan is currently a Partner at Shift Collab, a therapy and mental health education firm that supports high-profile leaders and their organizations, and also co-hosts Impostercast, a top-rated


What's Your Big Lie?

Everyone has a big lie: A secret that defines how we show ourselves to the world. But what if we shared it? What would happen next?

This interactive keynote for schools and bold companies puts the audience in the driver seat. First, the audience shares their big lie anonymously from their phones. The responses are curated and displayed in real-time, spanning confessions of abuse, depression, addiction, and self-harm. Second, attendees read the big lies of others aloud and reply to each with a message of solidarity. Third, courageous volunteers openly share the story of their own big lie with unprecedented humility, building a collective understanding that no one is ever alone — and that we are validated for who we are.

This keynote is a spark to build a stigma-free culture of openness and vulnerability at school or work. It is ideal for institutions that are looking to encourage peer support, empathy and inclusivity. Each organizer will be provided specific follow-on tools and resources.

Building Something With Impact

Jordan has long treated his own life as an experiment to create things —projects, movements, ideas, companies — in counter-intuitive ways, focusing on how he can make himself as uncomfortable as possible while creating something that will impact at least one other person. His viral episode is simply the most recent, and most high profile, example of this.

When we think of creating something of value, we automatically think of entrepreneurship, which can be a paralyzing and daunting comparison. We do not think of creating much more achievable and potentially fulfilling projects, movements, ideas, events, charities, or organizations.

Pulling from dramatic blow-ups and unexpected wins alike, and by stitching in the stories of others, Jordan will unearth the process of pushing deep, embracing vulnerability without apology, and iterating relentlessly all in a bid to build something from what would otherwise be just an idea.

Branding and Storytelling with Humility

Marketers and their corporate clients strive to create the next viral sensation. And while “viral” is a romantic idea, the reality is much more complicated — and it hinges on telling a story and building a brand that taps into the humility we all share.

Speaking as a former marketer whose story went globally viral (three times), Jordan shares what his accidental stint of virality taught him about creating a story that captivated the world. During this talk, Jordan will discuss the ingredients that make an emotional connection with an audience, how to think about story arcs, how to inject entrepreneurism to evolve the conversation, and how to create content with a higher purpose than simply brand building, sales or impressions. Conversely, Jordan will also share difficult lessons on minimizing the risk of negative publicity and shaming.

For students, corporate, agency, and professional audiences alike, this engaging talk will demystify virality. Never before has there been an opportunity to explore such a truly viral story first-hand through the eyes of a marketer.

Thriving In Virality: Creating, Managing and Sustaining A Viral Story Without Losing Your Shirt

Marketers and their corporate clients strive to create the next viral sensation. And while “viral” is a romantic idea, the reality is much more complicated.

Speaking as a former marketer whose story went globally viral (three times), Jordan shares what his accidental stint of virality taught him about creating, managing and sustaining a story that can captivate the world. During this talk, Jordan will discuss the ingredients of content that make an emotional connection with an audience, how to drip new content and story arcs, and how to create content with a higher purpose than simply brand building, sales or impressions. Conversely, Jordan will also share difficult lessons on minimizing the risk of negative publicity and shaming.

For corporate, agency and professional audiences alike, this engaging talk will demystify virality. Never before has there been an opportunity to explore such a truly viral story first-hand through the eyes of a marketer.

Something vs. Nothing

Jordan has long treated his own life as an experiment to create things — projects, movements, ideas, companies — in counter-intuitive ways, focusing on how he can make himself as uncomfortable as possible while creating something that others will love. His viral episode is simply the most recent, and most high profile, example of this.

When we think of creating something of value, we automatically think of entrepreneurship, which can be a paralyzing and daunting comparison. We do not think of creating much more achievable and potentially fulfilling projects, movements, ideas, events, charities, or organizations.

Very few people feel confident in how to make an idea into something real and enduring, while bettering themselves in the process. Pulling from his countless failures but few successes and inspiring stories of others, Jordan will unearth the process of pushing deep, embracing your own vulnerability and “owning it until you make it.”