Brand Builder | Bestselling Author of Sticky Branding
Sticky brands exist in almost every industry. They’re the brands that customers trust and turn to first. So, if your brand isn’t sticky, why not? Branding expert Jeremy Miller shows organizations of all sizes what it takes to attract consumers like bees to honey. With clients including BMO, salesforce.com, Boehringer-Ingelheim, and Leon’s, Miller’s blend of humour, stories, and actionable ideas inspire creative strategies to help organizations find their “sticky factor” to entice more business, sell faster, become immune to the competition, and earn higher profits.
Miller comes by his expertise honestly. After watching his family’s business nearly hit rock bottom, they were forced to take a hard look at the way the company was run and at the industry they were in as a whole. He realized it wasn’t his company’s sales people or marketing processes that were failing, it was the brand. This insight caused him to regroup, revamp, and rebrand the business. Within a year, the company turned the corner and rocketed into growth mode.
It was this experience that compelled Miller to create his Sticky Branding team, who today research how companies can stand out, drive sales, and grow their brands. They’ve undertaken comprehensive research studies to uncover best practices, collect stories, and validate how companies become “sticky”. Since 2005, they’ve interviewed and profiled hundreds of companies across dozens of industries, including 1000 CEOs and business owners and 5000 sales and marketing professionals.
Miller is also the author of the #1 Globe and Mail bestseller, Sticky Branding.