Jeremy Miller

Speaker


Jeremy Miller

Brand Builder | Bestselling Author of Sticky Branding

Sticky brands exist in almost every industry. They’re the brands that customers trust and turn to first. So, if your brand isn’t sticky, why not?  Branding expert Jeremy Miller shows organizations of all sizes what it takes to attract consumers like bees to honey. With clients including BMO, salesforce.com, Boehringer-Ingelheim, and Leon’s, Miller’s blend of humour, stories, and actionable ideas inspire creative strategies to help organizations find their “sticky factor” to entice more business, sell faster, become immune to the competition, and earn higher profits.

Miller comes by his expertise honestly. After watching his family’s business nearly hit rock bottom, they were forced to take a hard look at the way the company was run and at the industry they were in as a whole. He realized it wasn’t his company’s sales people or marketing processes that were failing, it was the brand. This insight caused him to regroup, revamp, and rebrand the business. Within a year, the company turned the corner and rocketed into growth mode.

It was this experience that compelled Miller to create his Sticky Branding team, who today research how companies can stand out, drive sales, and grow their brands. They’ve undertaken comprehensive research studies to uncover best practices, collect stories, and validate how companies become “sticky”. Since 2005, they’ve interviewed and profiled hundreds of companies across dozens of industries, including 1000 CEOs and business owners and 5000 sales and marketing professionals.

Miller is also the author of the #1 Globe and Mail bestseller, Sticky Branding.


Spark Engagement: Conversations Make Your Brand Stand Out

The five best words you can hear a customer say are, “That’s interesting. Tell me more.”

When you get a customer to say, “That’s interesting. Tell me more,” you’ve caught their attention. They’re listening and responding. They’re having a conversation. This is powerful, because conversations make your brand sticky.

Every company has an opportunity to engage its customers in conversation, and it’s wildly effective. A conversation is one of the most powerful marketing tools.

In this interactive keynote, branding expert Jeremy Miller shows you how to create Brand Storylines that spark engagement. You will learn how to engage your customers early and often so they know your brand, like it, and trust it. When your customers know, like, and trust your brand they will choose it first every time, and that’s a measurable sales outcome.

Sticky Branding: How to Create a First Choice Advantage

Do customers choose your brand first?

This question is the essence of branding. Branding isn’t about logos, taglines, or colors. Branding is about the bond you form with customers — a bond where they choose you first.

This is what separates average companies from Sticky Brands. When you have a Sticky Brand your customers think of you first, refer you first, and come back again and again. That relationship is what makes your brand sticky.

But here’s the challenge. The pace of change is accelerating. The strategies and tactics that worked well three years ago are running out of steam today. Does your team have the ability to adapt to win?

Branding expert, Jeremy Miller will show you how to create a first choice advantage for your business. This is an eye-opening talk on how to deal with disruption, and learn what it takes to make your brand stand out like an orange tree in an evergreen forest.

Spark Engagement: Conversations Make Your Brand Stand Out

The five best words you can hear a customer say are, “That’s interesting. Tell me more.”

When you get a customer to say, “That’s interesting. Tell me more,” you’ve caught their attention. They’re listening and responding. They’re having a conversation. This is powerful, because conversations make your brand sticky.

Every company has an opportunity to engage its customers in conversation, and it’s wildly effective. A conversation is one of the most powerful marketing tools.

In this interactive workshop, Jeremy Miller shows you how to create Brand Storylines that spark engagement. You will learn how to engage your customers early and often so they know your brand, like it, and trust it. When your customers know, like, and trust your brand they will choose it first every time, and that’s a measurable sales outcome.

Topics covered in the Spark Engagement workshop:

  1. Create Brand Storylines: A Brand Storyline is a communication device to engage your customers in a conversation. You will learn how to create Brand Storylines that engage your customers and drive sales.
  2. Find Topics That Resonate: Not all conversations are equal. You will learn a proven methodology to validate your Brand Storylines, and find the topics that resonate in your marketplace.
  3. Amplify Your Conversations: One on one conversations are powerful, but Brand Storylines are designed to travel. You will learn how to amplify your conversations and get lots of people involved with them.

This is a fun workshop. It’s packed with humor, exercises, and tools that you can use right away. You’ll learn how to engage your customers and get them to say those five magical words, “That’s interesting. Tell me more.”

Sticky Branding Workshop: Position Your Brand to Win

Do customers choose your brand first?

This question is the essence of branding. Branding isn’t about logos, taglines, or colors. Branding is about the bond you form with customers — a bond where they choose you first.

This is what separates average companies from Sticky Brands. When you have a Sticky Brand your customers think of you first, refer you first, and come back again and again. That relationship is what makes your brand sticky.

But here’s the challenge. The pace of change is accelerating. The strategies and tactics that worked well three years ago are running out of steam today. Does your team have the ability to adapt to win?

In the Sticky Branding Workshop, you will create a “brand strategy on a page.” You will unlock the genius of your organization, and clearly and succinctly what makes your brand remarkable.

The Sticky Branding Workshop delves deeply into your organization, and we cover four critical topics:

  1. Position Your Brand to Win: Clear thinking drive results. You will work on your brand’s positioning and how it delivers value. You will define where your brand plays and how it wins.
  2. Minimum Viable Outcomes: Get beyond features and benefits, and focus on what your customers really want. You will define the tangible, measurable outcomes your brand delivers to its customers. This is a powerful concept that empowers you and your team to innovate towards outcomes.
  3. The 9 Brand Differentiators: Competitive advantage can be broken down into distinct building blocks, the “9 brand differentiators.” You will isolate two to four differentiators that your brand can own and defend.
  4. Create a Rallying Cry: A rallying cry can be like a lightning rod for your team. It harnesses and focuses their energy, and guides them towards the things that really matter. We pull together the three topics above, and distill it into one bold vision.

Concurrent to the four topics, we will be constantly asking how to engage your customers and promote your brand. The goal of the workshop is to help you gain clarity on your brand, and provide you tangible ideas that you can implement in your organization.

You won’t want to miss the Sticky Branding Workshop. It’s an action-packed day where you work on your brand and discover practical ideas that you can use right away.

*Workshop Notes

Jeremy Miller facilitates fun, action-oriented workshops. You work on your brand, and develop ideas and strategies that you can implement right away.

Sticky Branding Workshops are available in three formats:

  1. 90 minutes
  2. Half day (3-4 hours)
  3. Full day (7 hours)

Workshop participants receive a workbook and ebook on the topic.

Each workshop is customized specifically for the group and their needs. Jeremy selects stories and exercises to make the content relevant and valuable, and works closely with the participants to translate ideas into action.