Jeff Fromm
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Jeff Fromm

Youth Marketing, Consumer Trends & Innovation Expert

Digging deep on what matters most to young consumers, Jeff Fromm helps his clients create marketing and innovation best practices. With years of brand marketing consulting experience forming the basis of his presentations, Fromm’s humorous stories and provocative new strategies are supported by hard research and proven client profit growth.

Known for his understanding of the Millennial and Gen Z markets, Jeff Fromm has traveled the world sharing insights on how youth culture is impacting the marketplace — as well as other important consumer behaviour trends, like the increasing role of sustainability and innovation in driving purchase decisions.  A veteran speaker who can customize on request, Fromm’s vast experience can be applied specifically to the needs of any organization.

Fromm led the first public study of Millennials in 2010 through a partnership with the Boston Consulting Group. That work informed his first book Marketing to Millennials. He has since co-authored three more books: Millennials with Kids, Marketing to Gen Z and The Purpose Advantage. He also is a regular contributor to Forbes.

Fromm earned an economics degree with an emphasis in marketing from The Wharton School of the University of Pennsylvania and attended The London School of Economics. He is the president of Futurecast, a forward-thinking trends consultancy, and a partner at Barkley, a creative idea company.

Sales & Marketing Strategies to Thrive Through the Pandemic

Your employees and consumers are expecting more and looking at your brand values. In this talk Jeff Fromm will review new strategic frameworks and best practices used by brands to navigate uncertain times.

Audience Takeaways:

  • An action plan based on an economy and consumer in recovery.
  • How to use brand empathy as a superpower to unlock your brand potential.
  • Consumer culture trends to follow.
  • The role of innovation.
  • How to think about trust.

2020 Changed Marketing Forever: Marketing to Gen Z

From an ongoing pandemic, dire economic fallout, a polarizing election year and a very real conversation about equality and social justice, 2020 will have a lasting impact on the way Gen Z engages with brands. Jeff Fromm will provide you with insights and strategies on connecting with this increasingly important demographic.

Audience Takeaways:

  • Why a neutral brand stance is a failing strategy.
  • Barriers to Gen Z’s trust of your brand.
  • New rules of purpose & sustainability for brands that are winning.
  • Youth culture trends impacting food culture, tech culture, social media and more.

Sustainability & Innovation Are Driving Growth at The World’s Leading Brands

In today’s noisy market where savvy consumers have instant access to nearly everything, quality products and services are no longer enough to differentiate your company or organization—your brand— from the competition. In this talk, Jeff Fromm looks at the roles of purpose and sustainability through the lens of innovation — and how to apply new models to your business to drive growth.

Audience Takeaways:

  • Understand the meaning of brand purpose and why this matters in today’s marketplace.
  • Improve customer loyalty, drive revenue, and differentiate your brand.
  • Barriers to Gen Z trust of your brand.
  • Leading with innovative strategies—grounded in research—to immediately influence the purchasing decisions of modern consumers that impact frequency of use and price advantage elasticity.
  • Discover how we in a new era where brands integrate sustainability into their business models.
  • See how Wall Street is now paying attention.

Sales & Marketing Strategies to Thrive Through the Pandemic

Your employees and consumers are expecting more and looking at your brand values. In this talk Jeff Fromm will review new strategic frameworks and best practices used by brands to navigate uncertain times.

Audience Takeaways:

  • An action plan based on an economy and consumer in recovery.
  • How to use brand empathy as a superpower to unlock your brand potential.
  • Consumer culture trends to follow.
  • The role of innovation.
  • How to think about trust.

2020 Changed Marketing Forever: Marketing to Gen Z

From an ongoing pandemic, dire economic fallout, a polarizing election year and a very real conversation about equality and social justice, 2020 will have a lasting impact on the way Gen Z engages with brands. Jeff Fromm will provide you with insights and strategies on connecting with this increasingly important demographic.

Audience Takeaways:

  • Why a neutral brand stance is a failing strategy.
  • Barriers to Gen Z’s trust of your brand.
  • New rules of purpose & sustainability for brands that are winning.
  • Youth culture trends impacting food culture, tech culture, social media and more.

Sustainability & Innovation Are Driving Growth at The World’s Leading Brands

In today’s noisy market where savvy consumers have instant access to nearly everything, quality products and services are no longer enough to differentiate your company or organization—your brand— from the competition. In this talk, Jeff Fromm looks at the roles of purpose and sustainability through the lens of innovation — and how to apply new models to your business to drive growth.

Audience Takeaways:

  • Understand the meaning of brand purpose and why this matters in today’s marketplace.
  • Improve customer loyalty, drive revenue, and differentiate your brand.
  • Barriers to Gen Z trust of your brand.
  • Leading with innovative strategies—grounded in research—to immediately influence the purchasing decisions of modern consumers that impact frequency of use and price advantage elasticity.
  • Discover how we in a new era where brands integrate sustainability into their business models.
  • See how Wall Street is now paying attention.