Youth Marketing, Consumer Trends & Innovation Expert
Digging deep on what matters most to young consumers, Jeff Fromm helps his clients create marketing and innovation best practices. With years of brand marketing consulting experience forming the basis of his presentations, Fromm’s humorous stories and provocative new strategies are supported by hard research and proven client profit growth.
Known for his understanding of the Millennial and Gen Z markets, Jeff Fromm has traveled the world sharing insights on how youth culture is impacting the marketplace — as well as other important consumer behaviour trends, like the increasing role of sustainability and innovation in driving purchase decisions. A veteran speaker who can customize on request, Fromm’s vast experience can be applied specifically to the needs of any organization.
Fromm led the first public study of Millennials in 2010 through a partnership with the Boston Consulting Group. That work informed his first book Marketing to Millennials. He has since co-authored three more books: Millennials with Kids, Marketing to Gen Z and The Purpose Advantage. He also is a regular contributor to Forbes.
Fromm earned an economics degree with an emphasis in marketing from The Wharton School of the University of Pennsylvania and attended The London School of Economics. He is the president of Futurecast, a forward-thinking trends consultancy, and a partner at Barkley, a creative idea company.