Technology has touched every industry, from hospitality, to transportation, to finance, and it’s made companies rethink traditional ways of doing things. As consumers have come to expect everything on-demand, instant, and from their mobile phone, legacy industries have had to shift the way they do business, or risk being left behind.

This presentation will focus on the key trends that have led to digital transformation, including the rise of peer-to-peer apps, software-as-a-service, and mobile, highlighting case studies of companies in legacy industries that are embracing the digital shift. It will also look at how legacy processes, like accounting, are being transformed by technology. You’ll leave inspired to incorporate technology into your company’s operations, and with a clearer understanding of what tomorrow’s consumer will expect.

Building buzz can often seem like a mystery: how do you get journalists to care about you? Why don’t they respond to my emails? What makes my company “newsworthy”? And why does that other executive seem to write for so many publications?

Having led PR programs for her own companies and clients, Erin will take you through the basics of brand storytelling: the fundamentals of building your story, how to approach media relations, how to build executive thought leadership, and whether to handle internally or outsource.

By the end of the session, you’ll be able to put together a killer media kit, write a concise pitch, develop thought leadership topics, and understand some of the classic mistakes to avoid.

The mindset of an entrepreneur is a unique set of qualities that positions startups to be more resourceful, take more risks, and view their business and its marketing plan as a blank slate, not a set of established rules. In this session Erin Bury will use her decade of experience working with high-profile startups to define the entrepreneurial mindset, and to show you how to implement that mindset within your own organization to kickstart your marketing.

She’ll use examples of successful companies who have leveraged the entrepreneurial mindset to find success in their own businesses, and leave you with a worksheet that will guide you through how to apply the Blank Slate Effect at your next brainstorm.

Erin can also structure this session as a workshop, taking attendees through a Blank Slate Effect worksheet and exercises that help them apply the entrepreneurial mindset to their own marketing programs.

Millennials make up almost 27% of the Canadian population, and by 2028 they’ll make up 75% of the Canadian workforce. This generation has a key set of traits that differentiate them from previous generations – they’re heavy social media users, they’re tech-savvy, and they prefer to buy from brands who are also online-savvy, and who put profits before purpose. Erin Bury has managed teams of millennials and led marketing programs for millennial-focused brands including foodora, inkbox, and Drop Loyalty. This presentation outlines key consumer habits among millennials, and highlights tangible takeaways for your brand on how you can better position yourself to attract and retain millennial employees, and tips on how to market to millennials and engage them online and off.

Since the term was coined in a Fast Company article in 1997, “personal branding” has become a hot topic. Everyone needs to build up their personal brand, but where do you start? Which networks should you use? And what are common personal branding mistakes? In this presentation, Erin takes you through the ten steps to building a killer brand. She outlines why you need to care, where you should start, and why building your brand is similar to creating a marketing strategy for a company. Whether you’re just starting to think about your personal brand, or you just want to augment your existing brand, this presentation will set you on a clear path to success.

Now that teams globally are being forced to work from home, leaders are scrambling to implement digital processes and tools that make it easier to run remote teams effectively.

Erin Bury has been running digital teams for over a decade. In this session, she walks audiences through her digital toolbox that includes everything from password management to running remote meetings and managing HR processes. Participants will walk away understanding the principles of effective remote work, and with a suite of tools to help them level up their approach to remote work.

If you’re used to working in an office and now find yourself running a remote team, one of the biggest challenges is how to maintain a positive culture when you don’t have face-to-face time.

Erin Bury manages a remote team at her startup, Willful, and will share her best approach to maintaining and building culture through virtual hangouts, regular check-ins, and survey tools. She’ll also provide tips on how to maintain morale and be a compassionate leader during uncertain times.