Duration: One Day
Target Audiences: Business Owners and their Management Teams
A full-day, interactive “Boot Camp” that has the power to fundamentally transform any business, large or small. This program provides a complete set of step-by-step Implementation Templates to facilitate effective action and can include a series of follow up coaching and facilitating telephone coaching sessions to ensure success.
Every year, hundreds of business owners approach us about having Donald work with them, and their team, for just one day, to help them rethink, refocus and re-energize their business to create these six key outcomes…
- Deal with the realities of a shifting market or global competitiveness.
- Create a compelling competitive advantage,
- Market and promote more effectively on a tight budget,
- Attract, lead and retain a dedicated and top-performing team, Improve long-term profitability… and to,
- Create a clear direction for the future of their business…and a specific Action Plan to get them there.
This one-day, transformational management “Boot Camp” will jumpstart your business, make you a much more effective manager, help you visualize and create an extraordinary future…and grow your bottom line. Now, here’s more info on why this program is so important and what it will do for you…
The challenge every business faces…and our commitment to bottom-line outcomes:
As leaders, our first job is to create clarity about the compelling customer value we commit to deliver, the future that we commit to create, how we’ll get there and the values that will guide us along the way. Frankly, most businesses don’t have that kind of clarity…and it’s killing them!
Our second job is to create the right business model and a top-performing team. Without these, we cannot grow our business. Next, we must understand the math of profitability and generate a healthy bottom line.
Then, we must create and deliver extraordinary customer value and experiences that will ‘grab’ our target customers, clearly differentiate us, make us ‘famous’ and grow our bottom line. Then, we must market, sell and promote like never before in what is clearly a crowded, confused and cynical marketplace.
Finally, we must implement flawlessly. Performance must be measured, acknowledged and rewarded…and non-performance must be dealt with promptly. Failure to deal with non-performance is one of the biggest challenges facing many businesses today. So, we must all manage smarter.
To achieve all of this, especially in challenging economic times, we must be passionate, focused, innovative, courageous and proactive. In short, we must be extraordinary! Mediocrity is no longer an option.
Throughout this one-day program you and your team will learn specific, clear insights about marketing, management and profitability that will give you the “unfair competitive advantage” that you need to succeed in today’s competitive environment. At the end of the day you will have in place a step-by-step process to proactively sell more, manage smarter and grow your bottom line.
Over Donald’s 18 years of working with business owners and managers he has found that most of them spend the majority of their time working “IN” their business and not enough time proactively working “ON” their business. Why?…because it’s so easy to retreat to the familiar. It’s so easy to do the things that we’ve done for years and know we’re good at.
On the other hand, working “on” our business, that all-important process of proactively visualizing, planning and implementing an extraordinary customer experience and a more profitable future, is much more intimidating territory. The proposition of creating an effective team seems more difficult than just doing it all ourselves. Getting comfortable with ‘the numbers’ and using them to proactively achieve better margins and a healthy bottom line seems like a daunting task…so we retreat to the familiar and work “in” our business.
Based on Donald’s real-life experience as a world-class manufacturer and an award-winning retailer, this program delivers the breakthrough insights and implementation “tools” that will make working “on” your business doable, effective, profitable and fun. And, to keep you on the right track, each attendee will receive Donald’s free, monthly Management E-Newsletter that delivers reminders, tips, templates and processes to help keep you focused on the important job of proactive and effective management.
What clients say about Donald’s ability to inform, focus, challenge and inspire
Here are just a few comments from attendees…
- “Donald’s management ‘Boot Camp’ has delivered the best take-away value of any program that we’ve attended. He delivers effective tools that will have a profound impact on any business.”
- “Every business owner needs to spend a few hours with Donald Cooper. It changes everything.”
- “Awesome insights; edgy, engaging humour; passion and humanity…the whole package.”
- “Donald, this Boot Camp session could save my business. Thank you”.
- “As a small business owner, I attended Donald’s Management Boot Camp and by applying what I learned, I’ve grown my business by over 50%. I have achieved the Readers Choice Award for the favourite local business in my category and am now living the life that I only once dreamed of.”