Generational Dynamic Expert
Good talent is hard to find―and even harder to keep. With company loyalty an increasingly rare commodity, especially among young people in the workforce, knowing how to identify, attract, and retain the very best talent has never been more important. Leading generational dynamic expert Cam Marston shows leaders and human resources professionals how to identify the best prospects, create compelling employment offers by age group, and understand the motivating factors for staff at all ages and levels to become the kind of organization that no one wants to leave.
Marston’s books, articles, columns, and blog describe and analyze the major generations of our time: Matures (born before 1946), Baby Boomers, (born 1946-64), Generation X (born 1965-79), Millennials (born 1980-2000), and iGen (born 2000+). He explains how their generational workplace and marketplace preferences affect every aspect of business, including recruiting and retention, management and motivation, and sales and marketing.
His first book, Motivating The “What’s In It For Me?” Workforce , explores the characteristics and motivations that each generation brings to the workforce and suggests management tactics applicable to any business setting. His next book, Generational Insights is a guide to the best practices in managing generational issues. Generational Selling Tactics That Work is the first book-length study of generational approaches to sales and marketing, and his must-read short book, The Gen-Savvy Financial Advisor, is a must-read in the financial services industry.
Marston’s expertise has also been featured in The Wall Street Journal, The Economist, The Chicago Tribune, BusinessWeek, Fortune, Money, and Forbes, as well as on Good Morning America and the BBC. He writes a column for InvestmentNews, CNBC and Investment Advisor, and has been a featured columnist in Agent’s Sales Journal, AdvisorOne Magazine, ThinkAdvisor and Multi-Housing News, among others.
As a consultant, Marston has provided generational insight and advice to leadership at prominent corporations, including American Express, Fidelity, Merrill Lynch, Kellogg, Coca-Cola, Macy’s, Warner Brothers, ESPN, Qualcomm, RE/MAX and Eli Lilly. He has also offered presentations and consultations for the U.S. Department of Agriculture, the Internal Revenue Service, and the U.S. Army, as well as major professional associations such as the American Bankers Association, the Financial Services Roundtable, and the Million Dollar Roundtable.