If you pause and think about how marketing has worked thus far, essentially a faith-based initiative, it is mind blowing to realize how much more data driven you can be when it comes to your online marketing. No more sampling a tiny subset of the populate to extrapolate viewership of a program. No more guessing what creative, image, offer, product will connect with your customers. No more creating strategy in a vacuum. The web empowers you to take risk, learn from your mistakes quickly, unearth your competitor’s strengths and weaknesses, listen to your customers and understand their behaviour like never before. In this session Avinash hopes to inspire you, change the way you think about online data and set you up to achieve your next promotion two years ahead of schedule by revolutionizing your company’s digital existence.

Innovation was in core pockets of the company, empowering a few people here or a team of folks over there. The Web is changing that in every way imaginable, posing a fundamental assault on our old way of decision making. In this session, Avinash Kaushik presents insights on how to create a data-driven organization through a mix of cultural approaches, destruction of some currently worshiped holy cows, tools, skills and mindsets. As business evolves along multiple dimensions in a very complex world, the goal is to create pervasive and self-sustaining innovation across our organizations – innovation that permeates all levels, works for groups of all sizes and is always on.

Avinash will share his unique perspective on rules that will help you change the world, rules that should be at the core heart of your analytics approach. What to look for in people, what should be your tools strategy, who should own web analytics in your organization, and more. These will be lessons that are not obvious, but will have the capacity to radically influence your web decision making strategy.

We don’t live in purely an offline world. We certainly don’t live in an online world. We live in a non-line world, a place with no boundaries, where customers move about fluidly and if your marketing campaigns are not showing up at the point of relevance (regardless of the channel) you might not survive for very much longer. Multi-channel presents both a massively monetizable opportunity, a veritable land grab at the moment, and measurement / accountability challenge like no other. In this talk Avinash will address the primary challenge to truly integrating data analytics and a portfolio of practical real world measurement strategies. He will present tips and best practices, from the simple to the quite complex, that you can use to truly understanding the impact of your cross channel efforts.

Most of us don’t realize this but we are living through a fundamental shift in marketing. The world, your customers (!), are gradually moving away from being influenced by “shout marketing” to being influenced by “conversational marketing”. Social Media channels (blogs, Twitter, Facebook etc) are at the bleeding edge of this conversational marketing wave and present a unique opportunity. Yet the top brands bring jaded mental models to this new world and are unable to understand how to measure success. Avinash outlines not only how to bring the right approach to social media but also shows you how to leave old world measurement techniques behind. He will share specific metrics, tools and approaches that will truly help you measure success of your social media efforts.

Branding is the ultimate “excuse” of every Marketer when it comes to shirking the responsibility of measuring success. The net result is a use of precious marketing budgets with no accountability of any impact on the company’s bottom-line. Branding is a valuable marketing exercise and in this thought provoking presentation Avinash will present seven specific outcomes that improve your bottom-line, and how measure the impact of brand marketing campaigns on each outcome. You can finally set your Marketers free to do brand marketing to their heart’s content, while holding them supremely accountable!

An inordinate amount of energy is spent on clickstream analysis on our websites. But what is happening in the ecosystem out there of which you are a part? Are all your graphs that go up and to the right an indicator of success? Avinash will outline the hyper-critical importance of having competitive analysis as a key cornerstone of your web analytics strategy. He will cover the methodologies and tools and provide best practice tips that you can start with right away to get a strategic understanding of your web performance. You’ll learn how to benefit from knowing what your competitors are doing, how your customers are searching, the value of analyzing demographic and psychographic data to improve advertising relevance, and identifying industry trends so you can be in the driver’s seat.

Click through rates, page rank, conversions, page views are all sweet. Yet they rarely scratch the surface of the true opportunity of search and subsequently quantifying the true impact of this massively data driven ecosystem. In his keynote Avinash will share specific ideas you can execute to find the audiences you crave online and use data to ensure that you are getting highest possible ROI. Keyword trees, yes. Campaign attribution analysis, sure. Monetizing the long tail, got that. Micro conversions, yep. Bring an open mind.

It seems like for eternity we were starved for data about our websites. We were on a constant quest to know more about what our visitors were doing there. No longer! Uncrate any web analytics tool and you have more data than you know what to do with. Many marketers believe that data is now a part of the problem and not a part of the solution. In this talk Avinash demystifies web analytics and share real-world tips and best practices and approaches that will help you transform your online marketing and design efforts from being faith-based initiatives to truly data-driven initiatives. There will be no theory, no abstract concepts, no beating around the bush and hypothesizing. The goal of this session is for you to leave with actionable insights that you can implement in your reporting efforts the very next day using any tool you have (Yahoo! Web Analytics, Omniture, Google Analytics, WebTrends, CoreMetrics, etc., etc.).