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Sally Hogshead

Why You Don’t Need the Biggest Budget to Win

Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? The answer is “fascination,” and―as Brand Innovation Consultant Sally Hogshead explains―it’s the most powerful way to influence decision making. More persuasive than marketing, advertising, or any other form of communication, Sally discusses why, and how, we become captivated in this video interview with Entrepreneur.com.