Simon T. Bailey

March 19, 2012 by Speakers' Spotlight

Be Brilliant – Average is Not an Option

Guest blog from Simon T. Bailey

Simon T. Bailey has a visionary ability to identify brilliant potential in people and organizations and ignite that brilliance into action for amazing results. An internationally known speaker, author and consultant, he inspires individuals to take charge of change and transform their lives from the inside out. He challenges and teaches businesses and organizations to clear obstacles to brilliance in their cultures, processes, and people, thereby achieving higher levels of engagement, retention, and productivity – and a brilliant bottom line. Bailey is the founder of The Brilliance Institute, Inc. and the author of Release Your Brilliance.

You know it and I know it that a new future is waiting to emerge for you and your business. It’s time to be brilliant by cracking open the door of your mind and being exposed to a fresh wind of new possibilities that were created in the midst of uncertainty.

Thomas Friedman, author of The World is Flat, said in a recent New York Times Op-Ed column (, “In the past, workers with average skills, doing an average job, could earn an average lifestyle. But, today, average is officially over. Being average just won’t earn you what it used to. It can’t when so many more employers have so much more access to so much more above average cheap foreign labor, cheap robotics, cheap software, cheap automation and cheap genius. Therefore, everyone needs to find their extra – their unique value contribution that makes them stand out in whatever is their field of employment. Average is over.”

What is the opportunity that stands before all of us in the midst of a gravitational pull to be average? I believe it’s the call to Be Brilliant! Here are a few tips for you to implement:

Habits are more important than setting goals – You hear all the motivation and personal development experts say “set a goal.” Blah…blah…whatever… I have discovered that there are some goals I set and didn’t reach. Why? Was it because I was dumb or slow?  No. When you do something over and over again and don’t need to think about it, then it becomes ingrained in your subconscious as a permanent behavior. When you have the desire or a goal that is deeply important to you, but never change your habits the goal will never become a reality. A habit forms a belief and belief creates behavior and behavior produces an outcome. Change your habits. Change your life.

Creativity Rocks – An IBM study of 1500’s CEO’s from 66 countries and 30 different industries both public and private sector states that creativity and innovation are the key attributes that will keep their companies relevant and competitive. What are you going to produce something significant? Creativity can simply start with asking questions. Yo Yo Ma states, “Every day I move towards what I don’t know.” If you can’t purchase books on creativity, then find the local library and study for free. No more excuses. It’s time for you to shift from being average to being brilliant.

Thou Shalt Produce Results – Gone are the days when people could skate by on producing dismal results, lackluster performance, and anemic strategies with no accountability. Everything in business is under microscopic investigation. Produce or be invited to find your happiness elsewhere. Recently, I was leading a session for 40 executives of a major Fortune 500 company that was already No. 1 in its region. However, the president made it very clear that while celebrating its past successes, each person needed to have the hair on the back of their neck standing up as they contemplated how they will drive results for the new fiscal year.

My friend, I submit to you that this is the moment that you’ve been waiting for and one that will require you to be brilliant no matter what you read in the paper or hear on the news.