Andrew Winston
Environmental Strategist & Expert on Green Business
Andrew Winston is dedicated to helping companies both large and small use environmental strategy to grow, create enduring value, and build stronger relationships with employees, customers, and other stakeholders. Winston, founder of Winston Eco-Strategies, is the author of Green Recovery, a strategic plan for using environmental thinking to survive hard economic times. He is the co-author of Green to Gold, the best-selling guide to what works – and what doesn’t – when companies go green. A globally recognized expert on green business, Winston appears regularly in major media such as The Wall Street Journal, Time, BusinessWeek, The New York Times, and CNBC.
Andrew Winston, founder of Winston Eco-Strategies, is the author of Green Recovery, a strategic plan for using environmental thinking to survive hard economic times. Winston is also the co-author of Green to Gold, the best-selling guide to what works – and what doesn’t – when companies go green.
A globally recognized expert on green business, Winston appears regularly in major media such as The Wall Street Journal, Time, BusinessWeek, The New York Times, and CNBC. He is dedicated to helping companies both large and small use environmental strategy to grow, create enduring value, and build stronger relationships with employees, customers, and other stakeholders. His clients have included Bank of America, Bayer, HP, Pepsi, Boeing, and IKEA. Andrew also sits on the Sustainability Advisory Board of the Kimberly-Clark Corporation.
Winston bases his work on significant in-company business experience. His earlier career included advising companies on corporate strategy while at Boston Consulting Group and management positions in strategy and marketing at Time Warner and MTV. After these more traditional roles, Winston pursued his passion to explore the overlap between business and environment. He served as the Director of the Corporate Environmental Strategy Project at Yale’s renowned School of Forestry and Environmental Studies.
Acting as a practical evangelist for the benefits of going green, Winston is a highly sought after speaker. He also writes extensively on green business strategy, including a weekly column for Harvard Business Online, regular pieces on The Huffington Post, and a monthly strategy e-letter, Eco-Advantage Strategies. For his efforts, Winston was recently named a “Planet Defender” by Rock the Earth.
Winston received his BA in Economics from Princeton, an MBA from Columbia, and a Masters of Environmental Management from Yale.
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3. Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage
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2. The Path to Sustainability: How Smart, Lean, and Heretical Thinking Will Get You There
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1. The Greening of Business and Society: Why It’s Unavoidable, and How You Can Profit From It (or, What You Can Learn From It)
This engaging talk by a globally recognized speaker and green business expert will…
· Explore the environmental pressures and powerful stakeholders driving companies to go green
· Describe the strategies and tools the world's best companies use to innovate and profit in this new, environmentally-sensitive world
· Share stories of how leading companies use environmental thinking to build a strategic competitive advantage
Andrew Winston makes the case that going green, even during economic slowdowns, drives innovation and represents a new and fundamentally better way of doing business.
The Greening of Business will explore the environmental pressures and powerful stakeholders driving companies to go green and describe the strategies and tools the world's best companies use to innovate and profit in this new, environmentally-sensitive world.
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August 2009Green Recovery: Get Lean, Get Smart, and Emerge from the Downturn on Top
When the economy turns rough, many companies sideline their green business initiatives. That's a big mistake. In Green Recovery, Andrew Winston shows that no company can afford to wait for the downturn to ease before going green. Green initiatives ratchet up your company's resource efficiency, creativity, and employee motivation. They save energy, waste, and money, preserving precious capital-and give precise focus to your innovation efforts and strategic priorities. Part manifesto and part how-to guide, this concise and engaging book provides a road map for using green initiatives to deliver short-term gains and position your company for long-term strategic growth.
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October 2006Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage
This book explores what every executive must know to manage the environmental challenges facing society and business. Based on the authors' years of experience and hundreds of interviews with corporate leaders around the world, Green to Gold shows how companies generate lasting value, cutting costs, reducing risk, increasing revenues, and creating strong brands, by building environmental thinking into their business strategies. The authors show how cutting-edge companies are establishing an “eco-advantage” in the marketplace as traditional elements of competitive differentiation fade in importance.
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